Porsche Introduces New Interactive ''Web-Cinema''
ATLANTA - October 31, 2007: Porsche today announced it has launched a new “Web Cinema” on its Web site that offers Porsche sports-car fans and admirers the ability to view extraordinary Porsche films. This new Web technology gives browsers a “virtual” front-row seat to experience much of what embodies Porsche’s legendary sports car driving. The site features rare product development documentaries, inside-the-factory research and even brings the auditory passion of Porsche to life with sounds of the famous engines from the German car maker.
All of this is now live on the Company’s Web site, www.porscheusa.com.
“We are constantly seeking ways to connect consumers to our exciting world of races, rallies and sports car driving,” said David Pryor, vice president of marketing for Porsche Cars North America. “With the new web-cinema in place, viewers can feel a part of the action anytime; and the engine sounds truly are music to the ears of a true Porsche lover.”
In addition to audio files, browsers logging on will find the movies “True to yourself” about the Porsche Cayman S and “No” about the 911 Carrera 4/4S, both presented with the Golden Camera Award in Hollywood. Reports from the American Le Mans Series and Transsyberia Rally are also available.
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., and its subsidiary, Porsche Cars Canada, Ltd., are the exclusive importers of Porsche sports cars and Cayenne® sport utility vehicles for the United States and Canada. A wholly owned, indirect subsidiary of Dr. Ing. h.c. F. Porsche AG, PCNA employs approximately 300 people who provide Porsche vehicles, parts, service, marketing and training for its 214 U.S. and Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.