Hyundai Well-Positioned to Make its Mark at This Year's SEMA Show

Full Product Lineup Receives the Customized Touch

LAS VEGAS, Nev., 10/30/2007 Six distinct Hyundai vehicles made their world debut today at the 2007 Specialty Equipment Market Association’s (SEMA) show in Las Vegas, including the first-ever Elantra Touring “Beach Cruiser” Concept. In its seventh year at SEMA, Hyundai showed off vehicles spanning its entire product portfolio, proving that customization is not just for sport compacts anymore. Hyundai custom SEMA vehicles will be on display at booth #24385 at the Las Vegas Convention Center from Oct. 30 – Nov. 2, 2007.

Hyundai in-house customized vehicles include the INCUS “Innovative Customization” Elantra and Mobis “Parts Expo Vehicle” Tiburon. Project vehicles built by aftermarket tuning companies include:
· “High-Tech Urban Escape” Veracruz by Troy Lee Designs – the first-ever modified Veracruz crossover
· “VIP Luxury Tuner” Azera sedan from Street Concepts
· “Urban Assault” Accent sub-compact by Ernie Manansala
· Elantra Touring “Beach Cruiser” Concept by K-Daddyz Kustomz

“Hyundai loves the SEMA show, and we’re excited about launching six terrific Hyundais modified by some of the best tuner shops in the world, and by our sister companies INCUS and Mobis,” said John Krafcik, vice president, product development and strategic planning, Hyundai Motor America. “This year, SEMA is the U.S. launch pad for our all-new 2009 Elantra Touring, with a K-Daddyz Kustomz creation that builds on the fun and functional nature of this new compact five-door.”

K-Daddyz Kustomz Elantra Touring “Beach Cruiser” Concept

A two-tone “Amazing Grape” and “Tango Orange” paint scheme with Hyundai’s “Flying H” tribal graphics highlight the flowing curves of the concept, while a green Polynesian tiki idol graces the hood. True to the cruising culture, the vehicle features a front-to-rear panoramic sunroof. K-Daddyz’ team also crafted a full line of interior and exterior billet accessories along with a custom race exhaust and ground effects kit. This approach is highlighted by a custom front grille with interlocking “Flying H” logos.

Performance enhancements include a prototype cold intake system, strut tower brace and painted motor cover and accessories. The aggressive and sporty look for the “Beach Cruiser” is completed by 20-inch Konig Rolf Blix 3 wheels matched with low-profile Dunlap Sport Maxx tires. The purple and orange paint scheme is carried through to the interior and is complemented by two-tone brown leather surfaces and matching interior accents. No cruising car would be complete without state-of-the-art audio and video capabilities, and K-Daddy delivers with four rear-seat video screens, eight speakers, five amplifiers and eight Infinity subwoofers. In signature attention-to-detail fashion, K-Daddy created billet speaker grilles to match the exterior “Flying H” grilles, fabricated by Ryno Manufacturing. Gann also covered the five amplifiers in the trunk with an orange fiberglass “Flying H,” hand painted with a purple outline.

Street Concepts – VIP Luxury Tuner Azera

A long-time Hyundai tuner, Shawn Williams from Street Concepts, delivered a sophisticated, bespoke Azera sedan. His team took Hyundai’s flagship and turned it into the “VIP Luxury Tuner.” The Azera’s custom white pearl paint and black suede seats with white stitching create a sporty look to match the Eibach suspension, MagnaFlow catback exhaust, K&N intake and Brembo brakes.

Troy Lee Designs – High-Tech Urban Escape Vehicle

Troy Lee Designs, known for its custom-design racing helmets, sports equipment and apparel, applied its unique artistry to the first-ever Hyundai Veracruz custom. The all-new Veracruz, launched earlier this year, has been critically acclaimed for boldly challenging the Lexus RX350 in quality and performance.

The Veracruz “High-Tech Urban Escape Vehicle” showcases the full potential of this vehicle’s platform in the hands of an enthusiastic tuner shop. The skilled painters applied a classic Troy Lee Designs paint scheme with Momo FXL1 wheels that pair beautifully with the 265/50-20 Nitto 420 tires. Mechanically, the Veracruz was modified with Eibach springs and received a beefed-up Willwood oversized brake system.

Luxury and comfort are the cornerstones of this customization, which features custom leather seats, painted interior moldings and trim pieces and custom floor mats by Intro-Tech automotive. Troy Lee wrapped the package with an Infinity premium audio/video system and topped it with a Thule cargo box.

Ernie Manansala – Urban Assault Vehicle Accent

The Ernie Manansala “Urban Assault Vehicle” Accent three-door is the ultimate in budget-friendly, low-weight tuner vehicles. The Accent’s custom high-end performance wide body kit is visually stunning with its red-on-black paint scheme. Add in Momo racing seats and you’ve got a potent mixture of energy and speed.

Mobis – Parts Expo Tiburon

The Tiburon regularly is at the top of the list of must-see cars at the show, and this year is no exception. Its track-inspired styling and handling characteristics inspire tuners with endless possibilities. To that end, Hyundai’s accessories group, Mobis Parts, created the Hyundai Mobis Parts Expo Vehicle. In addition to the KDM full-body kit by Tomato, supercharger by Next Generation Motorsports and Eibach suspension, this Tiburon features prototype parts that will be in Hyundai dealerships’ parts departments in the near future.

INCUS – Hyundai Innovative Customization Elantra

Hyundai has been expanding its aftermarket offerings, which include both aesthetic and performance equipment, that gives owners the tools to customize their vehicles easily and affordably. Decked out with original Hyundai aftermarket accessories, the “Hyundai Innovative Customization” Elantra was crafted by sister parts company INCUS. This vehicle features concept INCUS parts, including a body kit, 17-inch forged alloy wheels, custom mesh grille, suspension and dual exhaust.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif. is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 750 Hyundai dealerships nationwide.