SPECIAL EVENT (BRACKLEY, UK) - HONDA RACING F1 WINS AT 2007 GREEN AWARDS
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The team's environmental myearthdreamTM initiative won its nominated category of Best PR Campaign with a budget of over £100k, against very strong competition from Marks & Spencer and Procter & Gamble.
The Honda campaign then went on to compete for the Grand Prix award for the best overall campaign, along with the 18 other winners on the night, including British Sky Broadcasting, DEFRA, Transport for London, the Guardian, Marks & Spencer and the Carbon Trust. The Grand Prix award was presented to the Honda Racing F1 Team as the campaign which best exemplified an outstanding environmental message and had the greatest capacity to raise awareness amongst the general public.
Chairman of the 2007 Green Awards judging panel, Mr Eric Falt, Director of Communications for the United Nations Environment Programme, said that the Honda campaign "was the most creative all-round, with a multiplicity of messages. It was an imaginative response which really got people thinking and had many re-appraise their relationship with Formula One."
Nick Fry, Chief Executive Officer at the Honda Racing F1 Team, commented; "It is a fantastic achievement for the Honda Racing F1 Team to receive such recognition at the 2007 Green Awards. We are delighted to be in the company of so many outstanding organisations dedicated to protecting the environment through the highest calibre marketing campaigns. The aim of our myearthdreamTM initiative was to use the global reach of Formula One to raise awareness and create debate of environmental issues around the world and we have been very successful in accomplishing that goal in our first year. The myearthdreamTM campaign has received support from many thousands of people and our environmental statement seen by millions more as the Honda Formula One cars have raced with the distinctive earth livery this season. Honda is an innovative company with a strong environmental heritage and this is a great acknowledgement of the hard work, commitment and belief that has gone into the myearthdreamTM campaign this year." Notes: At the start of 2007, the Honda Racing F1 Team, in conjunction with 19 Entertainment and Henrys House PR Agency, revealed a new environmental initiative along with a revolutionary livery for its Formula One car, with which the team aimed to raise awareness of environmental issues. The car features a huge image of planet Earth instead of the more traditional advertising and sponsor logos found in F1. Via the website www.myearthdream.com fans can make a pledge to make a lifestyle change to improve the environment and make am optional donation to the team's myearthdreamTM charitable fund.
The Green Awards were launched in 2006 as an annual ceremony. The awards set out to recognise outstanding creative work that communicates the importance of CSR, sustainable development and ethical best practice in any sector and across any marketing brand. The awards, supported by the United Nations Environment Programme, spotlight brands and organisations that have demonstrated their commitment to these issues in a creative and effective way, across different media platforms and marketing disciplines. For further information, please visit the website at www.greenawards.co.uk