California Software Company Limited (Calsoft) partners with Marketics Technologies.

Hi,
 
Please find attached and enclosed the Press Release on California Software
Company Limited (Calsoft) partners with Marketics Technologies.
 
The partnership between Calsoft and Marketics will facilitate offerings
Marketics' solution to Calsoft's customers globally. Marketics will provide
cutting-edge analytics solution to Calsoft's global clients building off
existing technology infrastructure.
 
Do let me know if you would like to talk to the company's spokeperson.
 
For further clarification feel free to contact me.
 
Thanks and Regards,
 
Pritu Hait

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For immediate release:- 

 

 

 



 


California Software Company Limited partners with Marketics Technologies


 


Mumbai, October 25 2007: California Software Co Ltd. (Calsoft) today
announced their partnership with Marketics Technologies (Marketics), a
global leader in offshore marketing analytics and a company of WNS
(Holdings) Limited [NYSE: WNS], a leading provider of offshore business
process outsourcing (BPO) services. 

 

Marketics offers revenue-enhancing analytics solutions to its customers
through improved marketing effectiveness and increased return on marketing
investment. Marketics' impressive client list includes many Fortune-100
companies. Calsoft is a global solutions company that offers
product-engineering services and product based solutions to its customers.
Over the years, Calsoft has assisted several companies - start-ups, leading
technology firms and large businesses - to rapidly evolve innovative and
cost-effective solutions. 

 

The partnership between Calsoft and Marketics will facilitate offering
Marketics' solutions to Calsoft's customers globally. Through this
partnership, Marketics will provide cutting-edge analytics solutions to
Calsoft's global clients building off existing technology infrastructure.
These solutions will cover a wide range of business analytics solutions
around marketing, customer segmentation, pricing, risk management,
optimization and revenue management. 

 

Dr. J K Nair, Executive Vice President & COO, Calsoft, said, "The
partnership would help us to provide more value to our customers by
providing them with intelligent information at the right time. We are
excited at the benefits this will bring in to our customers"

 

Co-founder and CEO of Marketics Technologies, S. Ramakrishnan added,
"Partnership with Calsoft provides us with the right launching pad for
applying real time analytics to the dynamic field of pricing and supply
chain."

 

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About Calsoft California Software Company Ltd (Calsoft) is a public limited
company in India with a global presence. Its development practices are
certified at CMMi Level 5. Founded in 1992, Calsoft group including
subsidiaries currently employs around 1000 employees. The group has
development centers in Chennai and Bangalore in India and Pleasanton,
(California), Boston (MA) in the USA. Calsoft group has marketing offices in
the US, UK, Singapore, Japan, China, Taiwan, Dubai, Hong Kong, Copenhagen
and in India.  Calsoft is listed in India at NSE (cali.ns) and BSE
(cali.bo).  For more information on Calsoft visit www.calsoft.co.in
<http://www.calsoft.co.in/> 

About Marketics Marketics Technologies is a global leader in marketing
analytics providing revenue-enhancing solutions to the who's who in the
Fortune-100. In May 2007, Marketics Technologies was acquired by WNS
(Holdings) Limited  <http://www.wnsgs.com/> - a leading provider
of offshore business process outsourcing (BPO) services. Marketics operates
in data rich and information poor situations and generates actionable
insight from data by leveraging cutting-edge analytics skills.
(www.marketics.com <http://www.marketics.com/> )

About WNS 

WNS is a leading provider of offshore business process outsourcing, or BPO,
services. We provide comprehensive data, voice and analytical services that
are underpinned by our expertise in our target industry sectors. We transfer
the execution of the business processes of our clients, which are typically
companies located in Europe and North America, to our delivery centers
located primarily in India. We provide high quality execution of client
processes, monitor these processes against multiple performance metrics, and
seek to improve them on an ongoing basis. 

Our ADSs are listed on the New York Stock Exchange. For more information,
please visit our website at www.wnsgs.com. 

 

 

For any further details please contact:  



 

Susmita Dinesan

  susmitad@calsoft.co.in

California Software

+91 (44) 22542404

 

Bratin Roy

bratin.roy@adfactorspr.com

Adfactors Public Relations

+91 9833868621