Race Fans Gear Up to Recycle as Two Atlanta Companies Celebrate the Homecoming of NASCAR

 Atlanta residents are encouraged to recycle their rechargeable batteries
                and cell phones at local collection event

  WHAT:        Just days before the NASCAR NEXTEL Cup Race at the Atlanta
               Motor Speedway, locally-based Rechargeable Battery Recycling
               Corporation (RBRC) will kick off the pre-race festivities
               with a "Green Means Go" pep rally at the T.G.I. Friday's
               located in Atlanta, GA, Wildwood location.

               Consumers are invited to experience RBRC's interactive 53-
               foot long modular display and exhibit featuring battery
               recycling information, a full-size racing simulator car and
               prize wheel.  Those who bring their used rechargeable
               batteries and old cell phones for on-site collection will be
               rewarded with a die-cast car.

  WHERE:       T.G.I. Friday's
               Wildwood location
               1945 Powers Ferry Road
               Atlanta, GA

  WHEN:        Wednesday, October 24, 2007
               11:00 AM to 2:00 PM

  WHY:         In 2006, RBRC introduced a new entertaining and educational
               modular exhibit and display to engage directly with
               passionate race fans and to offer consumers a fun way to be
               smart about recycling.  The modular exhibit has been featured
               at various top speedways throughout the country, including
               this weekend's 2007 NASCAR NEXTEL Cup Race at the Atlanta
               Motor Speedway.

               Since 1996, RBRC has collected over 36 million pounds of
               rechargeable batteries in the U.S. and Canada.  Cell phones
               collected through RBRC's Call2Recycle(TM) program will be
               recycled or refurbished and resold when possible with a
               portion of the proceeds benefiting select charities such as
               Boys & Girls Clubs of America.

  WHO:         The Rechargeable Battery Recycling Corporation (RBRC) is a
               nonprofit, public service organization dedicated to
               rechargeable battery and cell phone recycling.  There are
               over 50,000 retail, business, and community collection
               locations that participate in RBRC's rechargeable battery
               recycling program.  RBRC is funded by more than 350
               manufacturers and marketers of portable rechargeable
               batteries and products. RBRC's public education campaign and
               recycling program is the result of the rechargeable power
               industry's commitment to conserve natural resources and
               prevent cell phones and rechargeable batteries from entering
               the solid waste stream.  For more information, call
               1-877-2-RECYCLE or visit www.call2recycle.org.

  INTERVIEW/
  PHOTO OPP:   Capture the excitement as Atlanta residents show their love
               for NASCAR while recycling rechargeable batteries and cell
               phones for a good cause!

  Contact:     Jessica Brown
               646-502-3532
               jbrown@stantoncrenshaw.com

PRNewswire -- Oct. 23
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