MSX International Acquires European-Based Provider of Predictive Marketing Automotive Solutions

Acquisition of Actuate Business Solutions Ltd. Strengthens MSXI's Outsourced Integrated Solutions Portfolio

WARREN, Mich., Oct. 22 -- MSX International, Inc. (MSXI), a leading provider of outsourced business solutions and services to the global automotive marketplace, today announced that it has acquired Actuate Business Solutions, Ltd. (ABS), which is headquartered in Fleet, England. ABS provides outsourced predictive marketing solutions and customer contact services to automotive original equipment manufacturers (OEMs) and dealerships in Europe. The acquisition enables MSXI to further strengthen its integrated outsourced solutions portfolio, and provide its clients with comprehensive data capture and analysis tools that enable them to improve long-term customer satisfaction and loyalty, identify new revenue streams, secure new business relationships, and grow their businesses. Terms of the transaction were not disclosed.

"Successful OEMs and dealers worldwide recognize the value associated with thoroughly understanding their customers' needs, and the positive impact leveraging this knowledge can have on their long-term, sustainable financial performance," said Peter M. Leger, president and CEO of MSXI. "Through our acquisition of ABS, we can now offer our clients a state-of-the art, outsourced predictive marketing platform that provides them with valuable insight into their customers, and a tool to implement multiple marketing and business campaigns that allows them to drive consumer satisfaction to the next level."

According to industry estimates, the demand for predictive marketing solutions, particularly on an outsourced basis, is a growing need within the automotive industry. In Europe, the market opportunity has been estimated at more than $500 million per year, and approximately $1.5 billion annually in North America and Asia.

ABS co-founder Rob Lewis will remain with the company, responsible for managing the Predictive Marketing Solutions business for MSXI, reporting to Pieter van Rosmalen, vice president of Solutions Management and Development for MSXI. In addition, co-founder Kevin Lewis will work closely with the MSXI management team to ensure a smooth transition and integration.

About the Predictive Marketing Platform

MSXI's predictive marketing platform and service offering can be provided as a complete end-to-end solution, or tailored to address specific client needs. Key elements include:

  -- Customer Contact and Predictive Marketing Consultancy Services:  In-
     depth analysis and advice in a wide range of areas including staff
     recruitment, training, and information technology infrastructure.

  -- Systems Development and Integration:  Development and implementation of

     systems to support client-specific programs.

  -- Data Processing, Modeling, Analysis and Management:  Customized
     marketing models and databases tailored to specific client needs.

  -- Performance Measurement Programs:  Tailored programs to monitor and
     measure campaign effectiveness.

  -- Predictive Marketing Field Support and Training:  Comprehensive client
     staff training services and support.

  -- Inbound Services:  Managing incoming sales and customer services calls
     for specific campaigns, call overflow and more.

  -- Outbound Services: Telemarketing and lead-generating sales calls to
     businesses and consumers.

  -- Fulfillment Programs:  Traditional mail and electronic-based
     fulfillment campaigns.

  -- Additional Services:  Support for new vehicle sales demonstration
     campaigns, data cleansing, and customer satisfaction indexes.

  About MSX International

MSX International Inc. is a leading global provider of outsourced integrated business solutions, focused primarily on warranty management, dealer process improvement, and human capital solutions to automotive and truck OEMs, dealer, suppliers and other aftermarket service providers. The company leverages more than 70 years of industry experience to provide blue- chip companies worldwide with solutions that enable them to enhance operational effectiveness and efficiencies, improve quality, reduce costs and generate revenue opportunities.

The company is headquartered in Warren, Mich., and has annual revenues of approximately $400 million. MSX has over 3,600 automotive experts in 18 countries, including its European headquarters in Cologne, Germany. To learn more, visit www.msxi.com.

Safe Harbor

Certain of the statements made in this Press Release, which include but are not limited to those concerning the offering of notes, contain forward- looking statements that are based on management's current expectations, estimates, projections and assumptions. Forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. These statements are not guarantees of future performance and involve certain significant risks and uncertainties, which are difficult to predict.

Therefore, actual future results and trends may differ materially from what is forecast in the forward-looking statements due to a variety of factors, many of which are beyond the control of management, including without limitation, our substantial indebtedness and future liquidity; our reliance on the automotive industry and major customers in such industry, including without limitation the timing of such customers' product development and other initiatives, and the value of our associated accounts receivable from them; the market demand for our business services in general; our ability to recruit and place qualified personnel; delays or unexpected costs associated with cost reduction efforts; risks associated with operating internationally, including economic, political and currency risks; risks associated with material weaknesses we have identified in our internal controls over financial reporting and the potential adverse affect of those weaknesses on our business if such weaknesses are not adequately addressed; and that the offering is subject to customary closing conditions. Additional information concerning these and other factors are discussed in the Company's filings with the U.S. Securities and Exchange Commission. MSX International, Inc. disclaims any intent or obligation to update such statements.