'Operation Safe Driver' Message: 'Cutting it Close Can Cut Your Life Short'

New National Safety Campaign Kick-Off To Take Place in Orlando

WHAT:

Commercial Vehicle Safety Alliance (www.cvsa.org), Federal Motor Carrier Safety Administration (www.fmcsa.dot.gov), American Trucking Associations (www.truckline.com) announcing the start of a new national safety campaign, "Operation Safe Driver," to focus on reducing unsafe driving behavior by passenger vehicles, trucks and buses.

WHERE:

Marriott World Center 8701 World Center Dr, Orlando, FL 32821

WHEN:

10:30 a.m., Monday, October 22, 2007

WHO:

Speakers will include: -- FMCSA Administrator John H. Hill -- CVSA Executive Director Stephen F. Campbell -- ATA President and CEO Bill Graves

WHY:

In an effort to address the twelve percent of fatal crashes on highways involving trucks and buses, the Commercial Vehicle Safety Alliance (CVSA), in partnership with the Federal Motor Carrier Safety Administration (FMCSA), is launching a new campaign concentrating on the unsafe driving practices of commercial and non-commercial drivers. The effort, dubbed "Operation Safe Driver," is intended to improve commercial and non-commercial driver behavior and performance through effective enforcement, education and awareness strategies. The program will occur October 21-28, 2007 across North America.

Visuals:

-- ATA's 53" Share the Road tractor-trailer -- CVSA's Operation Safe Driver Race Car -- Crash statistics on commercial vehicle and passenger vehicle operators