John Cardinale Expands Role at Infineon Raceway

John Cardinale Named Vice President, 

Communications and Marketing

 

SONOMA, Calif. (Oct. 18, 2007) - John Cardinale, who has managed media
relations at Infineon Raceway since 1998, has been promoted to the
position of Vice President, Communications and Marketing, raceway
officials announced today. 

 

Cardinale, 42, will assume responsibility for all of the raceway's event
marketing and promotions, including advertising, media relationships and
event entertainment, as well as publications and internet presence.  The
raceway's marketing staff will join the media and communications
department as a coordinated team under Cardinale's management.

 

            "John's vision, work ethic and sense of teamwork are among
the true strengths of our organization," said raceway president Steve
Page.  "He is a terrific mentor, a strategic thinker and I know he will
help our new media and marketing team reach its full potential." 

 

Since his hire, Cardinale has helped to greatly expand the media
coverage and recognition of the raceway in surrounding markets, as well
as build the raceway's community and charitable events through Speedway
Children's Charities. The charity has distributed more than $2.1 million
to qualified youth groups in Sonoma County since 2002.  Those
departments will remain under Cardinale's supervision as he assumes his
expanded marketing role. 

  

Prior to joining Infineon Raceway, Cardinale worked for five years
(1993-1998) in the sports department of the Contra Costa Times newspaper
chain. Cardinale graduated from San Francisco State University with a
bachelor of art's degree in journalism and worked as a sports
writer/editor for 12 years. He currently resides in Martinez with his
wife and two daughters.

 

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