QwikLiner Gains Official Status With World Racing Group

CONCORD, N.C.--The World Racing Group (OTCBB: DMSP) announces Qwik Liner™ as the Official Liner for World of Outlaws Racing for the 2008 season.

A division of Ultimate Linings Ltd., Qwik Liner will celebrate its 20th anniversary in 2008 by rewarding the top World of Outlaws Sprint Car Series time trial qualifier over the first 13 races next season with the Qwik Liner Cup championship. In addition, Qwik Liner will have an on-site presence at World of Outlaws Sprint Car Series and World of Outlaws Late Model Series events.

The revolutionary Qwik Liner spray-on bedliner cartridge system uses the latest polyurethane technology to protect pickup trucks from dents and scratches. The easy-to-use, low-cost system delivers high-quality coatings previously found only with high-priced name brand systems.

“World of Outlaws fans are automotive people, and a great percentage of them drive pickup trucks,” said Qwik Liner President Juan Carlos Martinez. “They understand the pickup truck market. Many are in the automotive accessory business, whether they own body shops or automotive repair shops. And that is our core business. We believe that racing in the United States is the best way to market anything automotive related, so we decided the World of Outlaws was the best way to reach people who could use our product.”

The 2008 season will mark the first time Qwik Liner has partnered with the World of Outlaws.

“We’re very pleased to have Qwik Liner join the World of Outlaws,” said World Racing Group President Tom Deery. “It demonstrates we are continuing to grow and we present a strong platform for companies to showcase their products to a fan base that is representative of America.”

Martinez thinks the Qwik Liner Cup, which begins with the season-opener in February at Volusia Speedway Park, is the ideal way for people to learn about Qwik Liner.

“I believe that creating a series within a series is the fastest way to create awareness,” Martinez said. “It’s the fastest way to create recognition for the brand, which is what we’re trying to do with Qwik Liner. The drivers can talk about it and the fans will know the Qwik Liner Cup is a group of races where the drivers are trying to achieve points and a championship. The World of Outlaws has such a demanding season that creating the Qwik Liner Cup would be the best way to create awareness for Qwik Liner.”

For more information on Qwik Liner, go to QwikLiner.com.

About DIRT MotorSports, Inc., d/b/a World Racing Group

Based in Concord, N.C., World Racing Group (WRG) is a national sanctioning body, real-estate operator, and sports entertainment company serving the dirt racing industry. WRG sanctions sprint car racing under the World of Outlaws® banner, late model racing under the World of Outlaws Late Model Series(SM), big block modified racing under the Advance Auto Parts Super DIRTcar Series™ banner and sanctions more than 4,000-races a year under the DIRTcar™ Racing banner. WRG races can be heard online at www.DIRTVision.com®. In addition, WRG owns and operates seven speedways.