Chocolate Lovers Compete for a Sweet Prize to Celebrate Sweetest Day

  What:    More than seven in 10 Americans, or 71 percent, believe anything
           is better when it's covered in chocolate . To prove just how
           "sweet" our nation's "sweet tooth" is, the Jeep(R) brand is
           challenging seven consumers to find the "sweet spot" on a
           chocolate-covered Jeep for the chance to win an all-new 2008 Jeep
           Liberty.

           Jeep is inviting contestants to lick their way through
           one of seven chocolate-covered Jeep vehicles, representing each
           of the models in the brand's lineup. The first two participants
           to lick their way through the layers of chocolate will make their
           way to the all-new 2008 Jeep Liberty, filled with more than
           25,000 pieces of wrapped candy. Buried among all those tasty
           treats will be the keys to the grand prize -- a 2008 Jeep Liberty
           4x4 with the industry-exclusive Sky Slider(TM) roof. The first
           person to find the keys will celebrate "Sweetest Day the Jeep
           Way" with their "sweet" new ride.

  Who:     Seven chocolate-covered contestants from Chicago, Cleveland,
           Detroit and Lexington, Ky.

  When:    Thursday, Oct. 18, 2007

           -- Event kicks off at 5:50 a.m. with a check presentation to Boys
              & Girls Club

  Where:   The Wolstein Center
           2000 Prospect Avenue E
           Cleveland, Ohio 44115

  Details: Sweet Sights:

           -- Lick-ety Split - Seven contestants will literally lick through
              layers of chocolate that coat the grills of seven different
              chocolate-covered Jeep vehicles.

           -- Candy Chaos - Two consumers will race to the Jeep Liberty,
              open the doors and unleash more than 25,000 pieces of wrapped
              chocolate and candies, while searching for one set of car
              keys.

           -- The Sweetest Tooth - One contestant will savor the flavor when
              they find the keys and hop into the driver's seat to claim
              his/her all-new Jeep Liberty

              B-roll is available at:

              Thursday, October 18, 2007 / 10:30 - 10:45 a.m. ET
              Coordinates: KU-Band/Analog     Galaxy 11/13K       DL11960H

              Thursday, October 18, 2007 / 2:30 - 2:45 p.m. ET
              Coordinates: C-Band/Analog      Galaxy 3C/21C       DL4120H

              Friday, October 19, 2007 / 2:30 - 2:45 p.m. ET
              Coordinates: C-Band/Analog      Galaxy 3C/21C       DL4120H

              Saturday, October 20, 2007 / 2:30 - 2:45 p.m. ET
              Coordinates: C-Band/Analog      Galaxy 3C/C21       DL4120H

  Other:      This year, two of America's favorite icons - Jeep and
              chocolate - are coming together to celebrate in an unusual
              way. Timed to coincide with Sweetest Day and the arrival of
              the 2008 Jeep Liberty in dealerships, seven lucky consumers
              will be selected to participate in the "Sweetest Day the Jeep
              Way" challenge for the chance to win an all-new Jeep Liberty.

   Contact: Carrie McElwee
            Chrysler
            (248) 512-2664 (office)
            (248) 613-7752 (cell)
            cm63@chrysler.com

            Jodi Tinson
            Chrysler
            (248) 512-2944 (office)
            (586) 219-0677 (cell)
            jt658@chrysler.com

            Krista Clark
            Clear!Blue
            (312) 464-1984 x247 (office)
            (630) 561-5830 (cell)
            kclark@clearblue.biz

For more information, please visit the Chrysler media site at http://cgmedia.daimlerchrysler.com/.

For more information about 2007 labor negotiations, please visit http://www.chryslerlabortalks07.com/

PRNewswire -- Oct. 18
First Call Analyst:
FCMN Contact: