In-Vehicle Electronics Accelerate at the 2008 International CES

ARLINGTON, Va.--The 2008 International Consumer Electronics Show^Ž (CES^Ž), the world’s largest consumer technology tradeshow, will showcase the latest in-vehicle technology, featuring the BMW Sauber F1 Team Pit Lane Park, a new destination by BMW and Intel, and a keynote by GM chairman and CEO Rick Wagoner. The International CES returns to Las Vegas, January 7-10.

CES will prominently feature the latest in-vehicle technologies including advancements in portable GPS, location based functionality, in-car video, wireless technology and integrated products for combining entertainment with navigation and security. Sales of in-vehicle technology are expected to top $10 billion in 2007 and total shipment revenues in the mobile video and navigation categories are forecasted to increase by 41 percent, reaching nearly $2.3 billion.

“CES is one of the largest car technology shows in the world, with more than 230 exhibitors covering at least 200,000 sq. feet of exhibit space dedicated to in-vehicle electronics,” said Karen Chupka, senior vice president of events and conferences at the Consumer Electronics Association (CEA^Ž), the producer of the International CES. “This year’s show features the first automotive CES Keynote speaker in show history, and is filled with technology conference sessions, TechZones and partner programs.”

A key attraction is the BMW Sauber F1 Team Pit Lane Park, making their first U.S. appearance at CES. Attendees can watch live racing and stunt action along a 90 meter track from both the BMW Sauber F1 and Formula BMW race teams, plus experience race, game and technology zones. Formula One experts will also be on hand for questions.

Rick Wagoner, chairman and CEO of General Motors Corp., will deliver a keynote address at 4:30 p.m. on Tuesday, January 8.

Some of CES’ major in-vehicle electronics exhibitors include: Alpine Electronics, Clarion Corp. of America, Delphi, Eclipse, Directed Electronics Inc., JVC, Kenwood, Mitek Corp, Sirius Satellite Radio, THX, TomTom and XM Radio. As in the past, the entire North Hall of the Las Vegas Convention Center (LVCC) will be dedicated to in-vehicle electronics and house the majority of mobile exhibitors. CNET also will host an automotive stage in the North Hall.

The 2008 CES will feature more than 20 TechZones. Automotive retailers, installers and manufacturers will want to check out:

Location Based Services (LBS) –This area features the latest technologies used to deliver highly personalized mobile services, based on location, allowing the mobile network operator to offer differentiation and increased profitability.
IP Technology - Learn about the newest developments in voice-over-IP and integrated technologies from exhibitors like industry phone carriers, cable companies and Internet service providers at this TechZone.
Vehicle Communication and Safety – This display features technology in active safety systems such as collision warnings, lane departure and curve over-speed, which offer advances in intelligent transportation safety.

In-vehicle technology conference programs include:

CES Mobile Entertainment - From a market that barely existed a few years ago to a billion-dollar worldwide phenomenon, mobile entertainment is here to stay. But how will it evolve? Attend these sessions to see—and hear—into the future of one of the CE industry’s fastest-growing and most popular categories.
Overcoming the Challenges of Going Green - The elimination of lead has introduced a variety of challenges to the manufacture, processing and reliability of electronic products. This program will examine the challenges encountered in the transition to lead-free manufacturing and offer solutions for the future.
CES Mobile Electronics Installer Boot Camp - The Mobile Electronics Certified Professional (MECP) program will again be a highlight of the International CES. This conference program will provide access to our ASE partners; complimentary invitations to the annual CES Mobile Electronics Division reception; sessions focused on custom installation, OEM technologies and tips from industry experts; product giveaways; and a personal guided tour though the CES North Hall, home to the key players in In-vehicle Technology.
In-Vehicle Technology Knowledge Track– Includes sessions such as: Mobile on the Move: What's in Store for Car Electronics, Market Navigation for the Navigation Market, Progress of Vehicle Infrastructure Integration (VII) Efforts, Business Models for Vehicle Infrastructure Integration, Aftermarket and OEM and Vehicle Communications.
Connect2Car: The Automobile’s Convergence with Consumer Electronics SuperSession -- Co-organized by the Convergence Transportation Electronics Association (CTEA) and SAE International.

For more news on the 2008 International CES before, during and after the show, including information on CES exhibitors, conference sessions and TechZones, visit www.CESweb.org.

Note to Journalists:

General press and analyst registration, as well as detailed press conference information, is available at CESweb.org. Journalists are encouraged to arrive in Las Vegas by Saturday, January 5, to take advantage of all the CES press events, including CES Unveiled from 4-7 p.m. on January 5.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $148 billion U.S. consumer electronics industry. More than 2,100 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES – Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org.

CEA also sponsors and manages the International CES – Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

UPCOMING EVENTS
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-- CEA Industry Forum
   October 15-17, 2007, San Diego, CA

-- Digital Hollywood Fall
   October 29-November 1, 2007, Hollywood, CA

-- EHX Fall 2007
   November 6-9, 2007, Long Beach, CA

-- Future of Television Forum
   November 8-9, 2007, New York, NY

-- CES New York Press Preview Featuring CES Unveiled @ NY
   November 13, 2007, New York, NY

-- CONNECTIONS(TM) Europe: Strategies for Digital Living Markets
   December 4-6, 2007, Berlin, Germany

-- CES Unveiled: The Official Press Event of the International CES
   January 5, 2008, Las Vegas, NV

-- 2008 International CES
   January 7-10, 2008, Las Vegas, NV

-- Digital Music Forum East
   February 26-27, 2008, New York, NY

-- EHX Spring 2008
   March 11-15, 2008, Orlando, FL

-- 2008 PARA Conference
   March 12-14, 2008, Orlando, FL

-- Digital Patriots Dinner
   April 2, 2008, Washington, DC

-- CEA Washington Forum
   April 2-4, 2008, Washington, DC

-- International CES/Hometech
   May 25-27, 2008, Dubai, UAE

-- SINOCES 2008
   July 10-13, 2008, Qingdao, China