Duomedia inside news October 2007

inside news October 2007

 

 

 

 

 

Duomedia WorldPressOnline partner up 

Offering yearly or drupa PR support package

 

 Duomedia Public Relations, specialized in trade marketing PR for technology and graphic arts markets, and WorldPressOnline (worldpressonline.com <http://www.worldpressonline.com/> ) have signed a partnership agreement. WorldPressOnline (WPOL) is a specialized platform and service for fast and easy press release distribution. Duomedia will offer the WPOL service to printing & prepress, signage, packaging & labeling markets within a yearly or drupa PR package - including media pack access, newscalls, press cutting service, editorial helpdesk. Additional PR and marketing services include specialized copywriting, translations, press road shows and testimonial production.

Request drupa WPOL PR service pack  

Read press release <ftp://84.199.21.253/Insidenews_October2007/WPOLDUO-final-101007.pdf> 

 

 

Testimonial: Compose System 

PR increases visibility & marketing penetration

 

 Compose lacked large-scale visibility and its success seemed to be one of the industry's best-kept secrets. Comments Steve Donegan, European Sales & Marketing Manager at Compose Systems: "Duomedia's ability to communicate across Europe, Scandinavia and beyond was important. We were looking for a company with strong connections who had the ability to relate with our stakeholders." Compose Systems has benefited from increased visibility, driving new sales and greater market penetration, while staying within a moderate budget. Steve Donegan has no doubts about the value of PR and its ROI: "Thanks to Duomedia, we now have a strong communication channel to carry our organizations message and vision to a global audience." 

Read testimonial <ftp://84.199.21.253/Insidenews_October2007/DUO_Compose_casestudy_October_Final_EG_LR.pdf>  <ftp://%5C%5C84.199.21.253%5CInsidenews_October2007%5C> 

 

 

Expanded localization services in Europe and Asia 

Specialized technology PR & marketing translations

 

With Fabien Jusnot's appointment as Localization Manager (see People update below), Duomedia expanded its translation team for the Central, Eastern and Northern European languages. Furthermore the services range now also spans Middle-East and Asian localization including Japanese, Chinese, Hebrew and Arabic. Duomedia applies its industry expertise to copywriting, translations and design/layout of PR and promotional materials like websites, newsletters, testimonials, brochures, invitations, manuals - resulting in a higher quality output and consistency level.

For more information contact localization@duomedia.com

 

 

 

 

Client update 

Jessup Europe - PR & sales support

 

 As a manufacturer of materials for safety signage and anti-slip solutions, Jessup Europe has appointed Duomedia to handle its sales & PR support for the European market. In this respect Duomedia acts as the Jessup Europe satellite office to support local distributors and partners, and communicate with the trade press. Duomedia handles European sales collateral and website, as well as all other sales & marketing support across Europe.

Visit jessup-europe.com <http://www.jessup-europe.com/>  (under construction) 

 

 

Atlantic Zeiser - international press relations & PR

 

 The Atlantic Zeiser Group is a world-leader in industrial high-security coding and personalization technologies, offering total system solutions to governments and industries such as printing, plastic card, telecom, pharmaceutical, banking, packaging, labels and cosmetics. The company specializes in the industrial application of sensible variable data onto various types of media - whilst ensuring full data and process integrity. Duomedia will be supporting Atlantic Zeiser with international PR & press relations. 

Visit atlanticzeiser.com <http://www.atlanticzeiser.com/> 

 

 

People update 

Fabien Jusnot joins as Localization Manager

 

 Fabien brings years of experience as Project Manager in the translation and localization business gained at technology translation agency HiText. Within Duomedia, Fabien has now built a strong team of specialized technical and marketing translators & proofreaders. He aims at extending services for existing clients and approach new clients interested in quality content and localization of PR promotional materials. Fabien comments "I'm very pleased to be part of a dynamic and international team, and look forward to further grow the localization business within Duomedia."

 

 

Nancy Vermeulen promoted PR Manager

 

 Having started out as one of the first employees at Duomedia, Nancy has largely contributed to building the localization and press office during the last years. She supports the HP and Esko accounts with media planning & buying, PR program implementation, testimonials and other PR projects. Having tasted all aspects of the business, she has taken a keen interest in events organization and is also looking after cross-client PR and sales event support like the pre-drupa press conference. Nancy adds "It has been an exciting experience to grow with Duomedia, and still is."

 

 

PR tactics & practices 

PR and advertising in perfect balance

 

Advertising offers full message control and can be perfectly planned and timed, generating visibility and reinforcing a company's brand message. PR should focus on generating strong press materials and building relations with key editors and influencers. Editorial articles are more suitable to address complex and technical topics, containing a higher level of credibility as the result of a third party filter and interpretation. PR & advertising should be well balanced and communicate the same messaging.

This and many other issues like messaging, branding, testimonials, PR materials, trade events, press office management and crisis communication are addressed and discussed in our PR Tactics & Practices Training - next session planned on Tuesday 11 December 2007.

For more information and registrations contact helga.l@duomedia.com

 

 

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Duomedia Public Relations | Drève des Catulas 5 | 7850 Petit-Enghien | Belgium

 

 


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