The Unprecedented Growth of IT Enabled Automobiles: A Combination of Opportunities and Challenges

LONDON--Frost & Sullivan will host a conference call on Tuesday, 16 October 2007 at 15.00 BST to provide industry participants with an overview of the recently published study focusing on Strategic Analysis of the European Market for Software in Passenger Cars.

The automotive software market is in line with increasing consumer’s demand for safer, convenient and intelligent cars. Most of the new functionalities and innovations are brought out by very clever embedded software at reduced costs and with high quality. The need for standardisation of automotive software is also having a direct impact on the market.

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This briefing is based upon ongoing European Market for Software in Passenger Cars analysis. The report provides an insight into the dynamics guiding this market, and includes market challenges, drivers, restraints and avenues of opportunity for growth. The purpose of this research is to gain a deeper understanding of European Market for Software in Passenger Cars and its revenue value. Highlights of the briefing include: the factors influencing the use of software for various automotive features, trends, drivers and restraints of the automotive software market, and the analyses of the software revenue generated for each of the eight segments of passenger cars starting from basic models to super luxury cars for various vehicle features. The briefing will benefit car manufacturers, software suppliers, semiconductor suppliers, system integrators and tools suppliers, by discussing the emerging trends and some of the key issues in the market.

“With the increasing number of functionalities in cars, innovation and differentiation can be achieved by creating new networks and not just by creating new Electronic Control Units,” says Niveditha Srinivasan, Research Associate for Frost & Sullivan Measurement & Instrumentation Group. “With system integration propelling the automotive software market, consortiums like AUTOSAR has come to the rescue of the automotive software industry to bring about the much needed standardisation of software architecture,” states Niveditha.

Frost & Sullivan will hold this conference call at 15.00 BST on 16 October 2007 which will provide industry participants with an outlook on the European Market for Software in Passenger Cars. To participate, please e-mail Joanna Lewandowska at joanna.lewandowska@frost.com with the following information: your full name, company name, title, telephone number, e-mail address, city, state and country. Upon receipt of the above information, a registration link will be e-mailed to you. Additionally, a recorded version of the briefing will be accessible to anyone at any time for three months following the live briefing date.

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