Toyota Adds Lower-Priced Tundras
Washington DC October 3, 2007; The AIADA newsletter reported that Toyota Motor Corp. will add 13 more versions of its full-size Tundra pickup, including lower-priced models with fewer features, as Japan's largest automaker targets a bigger share of U.S. truck sales.
Changes for the 2008 model year include "Tundra Grade" DoubleCab and CrewMax trucks for $1,400 and $1,990 less than the cheapest 2007 versions, according to the Detroit News.
They are aimed at buyers who need a basic work vehicle, said Irv Miller, vice president for Toyota U.S. communications. Toyota is seeking a 60 percent boost in 2007 sales of full-size pickups, a segment dominated by Ford, GM, and Chrysler.
The new Tundra, which debuted in February, offers size and engine power that matches or beats U.S. rivals' for the first time. It also costs more. Tundra sales are up 58 percent this year through September to a record 144,480.