Customers Enjoy the Benefits of Mahindra's 24/7 Customer Care Powered by 4CS iSupport.

EAST MOLINE, Ill., Oct. 3, 2007 -- 4CS, Inc., a leading provider of Customer Lifecycle Management (CLM) solutions is pleased to announce Mahindra USA, Inc. rolled out 24/7 Owner Customer Care program using 4CS iSupport earlier this year. Mahindra USA, Inc., established in 1994, is a wholly owned subsidiary of Mahindra & Mahindra Ltd. (M&M), Mumbai, India.

M&M assembled the famous Willys Jeep for American GI's beginning in the 1940s. In 1963, M&M entered into a joint venture with International Harvester to manufacturer tractors. In India, one of the world's largest tractor markets, M&M has been the market share leader for 21 straight years and today ranks among the largest tractor companies in the world. In 2003, the Farm Equipment Sector of Mahindra & Mahindra Ltd. received the coveted Deming Application Prize -- considered the Nobel Prize for manufacturing -- for establishing Total Quality Management in all business operations. Mahindra and Mahindra Ltd. is the only tractor company in the world to achieve this honor.

Mr. Jim Ramsdail -- Sr. Manager of Product & Service, noted "We were looking to establish a 24/7 Owner Care System which would allow Mahindra Owners to have 'live' contact to voice their concerns and obtain basic information about their products. The iSupport Package includes a Customer Management System and Searchable Database that were key requirements for our system. The expandability of the iSupport platform also provides an opportunity for the development of an online system of Product Technical Information available to our Dealers similar to our major competitors."

Mr. Ramsdail went on to say: "Our decision to partner with 4CS was based on several key issues.

  1. We felt a strong interface with our Warranty and Parts systems was very
     important.
  2. We needed a robust Customer Management System with the flexibility to
     adapt to current needs as well as future growth.
  3. The Searchable Databases must be easy to navigate, have quick response
     and provide accurate information.

While we saw individual products that would have met individual needs, we found the best value to be the 'System Approach' offered by 4CS. My prior experience with 4CS and their industry experience were both influencing factors."

"This gives us a competitive advantage as the 1st Tractor company to offer live contact for End Users. As the competition continues to close the 'Quality Gap' in products, I believe those companies that focus on the Customer Experience will raise to the top."

Jim noted: "Our customers appreciate the convenient online access to their product information with an easy to use system available after hours when dealers are not. Customers have been accessing it steadily since implementation. Our internal service and business managers enjoy it as well as within seconds they can see the entire customer contact history."

"We have been very pleased with the strong cooperative effort put forth by 4CS professionals. Leveraging their industry knowledge and experience, the development team was very effective in customizing proven software components to overcome the challenges of our unique applications," states Mr. Ramsdail.

Gene Weber, 4CS Relationship Manager, noted: "Mahindra is rapidly growing in the US and is one the top leaders in the world agriculture market. We are pleased to be mutually expanding our relationship together. 4CS has always focused on Customer Lifecycle Management solutions. 4CS's best in class products include iWarranty (which Mahindra has already implemented), iParts (ordering/catalog), iService (service center management) and iSupport (call center and searchable database). After the successful initial implementation of one solution, many of our good customers quickly leverage their ROI to add other solutions resulting in ever increasing cost effectiveness and customer satisfaction."

4CS is a leading provider of Customer Lifecycle Management solutions. The 4CS Customer Lifecycle Management applications provide proactive and collaborative service solutions that enable business to meet changing needs throughout the customer's life, concentrating on the post-sale or aftermarket stages. 4CS iSupport software helps increase retention of customers, partners, and suppliers by providing a single point of access to all relevant information and applications in a personalized environment. iSupport is made up of four modules consisting of a Contact Center, Service Dispatch, Service Knowledge Base, Support Center, and Reporting & Analysis.

For more information, visit http://www.4cs.com/ or call 800.709.8773