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Placido Domingo Set to Drive BMW Hydrogen 7

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Placido Domingo, as if you didn't already know

Famed Tenor Becomes Latest To Be Given BMW Hydrogen 7 For Everyday Use on U.S. Roadways

WOODCLIFF LAKE, NJ - October 2, 2007:

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World-renowned opera singer- conductor Placido Domingo will be given the keys to a BMW Hydrogen 7 - the first hydrogen-powered luxury sedan - for his everyday use, BMW announced today. Widely regarded as the greatest operatic artist of modern times, Domingo joins several other preeminent figures in entertainment, government, the environment and more, as the latest person to drive the BMW Hydrogen 7 on U.S. roadways as a part of the BMW Hydrogen 7 Pioneer Program, designed to help the company in its mission to build widespread support of hydrogen as a viable alternative to fossil fuels.

"It is an honor to be taking part in this initiative by BMW to educate, inform and, ultimately, to impact how we as a society think about alternative energy and the health of our planet," said Domingo. "Having worked on numerous natural disaster relief efforts, I've witnessed first-hand the profound impact that environmental and climate changes can have on humanity. I feel it is the duty of everyone on this planet to learn, become involved in the fight, accept change and be part of the solution."

In addition to his prolific operatic career, Placido Domingo is a dedicated public advocate, raising millions of dollars through special benefit concerts to help such causes as the victims of the 1985 Mexican earthquake, AIDS and more. He has become one of the most decorated and honored artists in the world today, acknowledged as a Kennedy Center Honoree, a Commander of France's Legion of Honor, the Honorary Knighthood of the British Empire and the highest decoration in the US, the Medal of Freedom.

Running in hydrogen mode, the BMW Hydrogen 7 essentially emits nothing but water vapor, representing a major step in reducing harmful CO2 emissions. It is not a concept car, but a production model vehicle that has successfully completed the entire Product Development Process. While the BMW Hydrogen 7 is not for sale, it is considered to be a milestone in bringing forward hydrogen as the sustainable fuel for individual transportation.

By harnessing the power and influence of individuals who, like Placido Domingo, are at the forefront of their respective disciplines, BMW hopes to continue to generate support of hydrogen-drive vehicles in the short term and stimulate demand for a viable hydrogen infrastructure in the long-term.

A number of entertainers, politicians, business leaders and more have opted for a BMW Hydrogen 7 as their energy-efficient ride of choice, including Brad Pitt and Angelina Jolie at the "Ocean's 13" premiere in Hollywood; Fox Entertainment Chairman Peter Liguori at the FOX All-Star Party in Santa Monica; Richard Gere and Sharon Stone at the Cinema for Peace Gala in Berlin; and "An Inconvenient Truth" producer Davis Guggenheim (Oscar(R) for the best Documentary Feature) and Best Foreign Language Film Oscar(R) winner, director Florian Henckel von Donnersmarck at the 2007 Academy Awards; among others. The vehicle has also made an impact oversees, with luminaries such as Michael Glos, German Federal Minister for Economy and Technology, and GŁnter Verheugen, Vice President of the European Commission, world renowned soprano Anna Netrebko and many others covering more than 1.3 million miles worldwide.