Kia Motors America Announces Best September Sales Ever

IRVINE, CA - October 2, 2007: Kia Motors America (KMA) finished out the summer with its third month in a row of record sales with September sales of 24,087 units, a 0.9-percent over the same period last year. Leading the way for the brand were Rio, Spectra and Sportage, three popular models in the Kia lineup. KMA remains on pace for another annual sales record with year-to-date sales of 232,043 units, a 4.5-percent increase over the same period last year.

"The summer months proved to be extremely competitive, and we are seeing customers increasingly turn to Kia for our value proposition, our reliability and our proven safety records as measured by NHTSA and others," said Len Hunt, executive vice president and COO of Kia Motors America.

Rio, which earned the highest ranking in J.D. Power and Associates 2007 Initial Quality Study, sold 2,638 units, a 49-percent increase over the same period last year. The pillars of the Kia brand, Sportage and Spectra sold 4,083 and 5,785 units respectively, both increases over the same period last year. September became the seventh month to produce record sales for Kia this year.

Kia Motors America -- the sales, marketing and distribution arm of Kia Motors Corporation in Seoul, South Korea -- offers a complete line of vehicles through more than 630 dealers throughout the United States.

                MONTH OF SEPTEMBER              YEAR-TO-DATE
  Model         2007         2006            2007          2006

  Rio          2,638        1,770           24,930        20,768
  Spectra      5,785        4,966           55,546        55,910
  Optima       3,004        3,296           31,021        28,354
  Amanti         220          405            5,057         7,973
  Sportage     4,083        3,178           36,150        26,371
  Sorento      3,249        5,582           29,687        41,141
  Sedona       2,544        4,680           31,825        41,481
  Rondo        2,564          N/A           17,827           N/A

  Total       24,087       23,877          232,043        221,998