TRICK OR TREAT, KEEP AN EYE ON THE STREET
PRESS RELEASE October 1, 2007 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ For Immediate Release Contact: Jarrod Holland or Danielle Gunnels JAH Communications 910.395.4829 jarrod@jahcommunications.com danielle@jahcommunications.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ TRICK OR TREAT, KEEP AN EYE ON THE STREET Lauren Fix Provides Tips for Halloween Driving ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Lancaster, NY (September, 2007) - On the evening of October 31, hordes of little goblins, creepy creatures, superheroes, and princesses will take to the streets for candy and treats. Beware! The chances of children being hit by a car are much higher on this night than any other night of the year. Lauren Fix, the automotive expert known as "The Car Coach®," spokesperson for "Car Care Council," and host of her own automotive television program, warns drivers to take special precautions and watch out for young pedestrians on Halloween night. She also offers guidelines for parents to ensure that their trick-or-treaters will have a safe Halloween. "The American Academy of Pediatrics warns that there are more than four times the average number of deaths for children between the ages of five and fifteen due to pedestrian/motor vehicle accidents on Halloween," says Lauren Fix. "Try to avoid venturing out in your car during this time, but if you have to, beware of the dangers and be very, very careful." Tips for Drivers · Keep in mind that children may have very limited visibility due to the restrictions of their costumes. Don't assume that they see you. · Stay below the posted speed limit and never exceed 25 mph in any area where there might be trick-or-treaters, even if the posted speed is higher. · Don't pass other vehicles on the road that may be slowing down for trick-or-treating pedestrians. You may not see the kids, or they could be picking up or dropping off children. · Please use added caution at intersections to look out for children who may be crossing the roadway. · NEVER use your cell phone, navigation system, sound system, or other distracting devices while in a residential area that may have trick-or-treaters or other pedestrians. Tips for the Parents: It's safest to have your children go to an organized party or event, but if they do go out trick-or-treating, here are some reminders to help them stay safe and out of trouble. · Warn children to cross the street only at intersections. More than half of child pedestrian casualties involve children darting into the street between intersections. · Instruct children to always walk facing traffic, avoid trick-or-treating on busy streets. · If a costume is particularly dark or camouflages with surroundings, apply reflective stickers or tape to make your child more visible to drivers. · Have children carry a flashlight or glow stick while walking between houses to enhance visibility. · Also, make sure children can see out of their costumes. Avoid using masks that may impair the child's vision. · Walk with your children or use a chaperone if possible. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ About Lauren Fix Lauren Fix, "the Car Coach®," is a nationally recognized TV Automotive Expert, an award winning author and is an authority on consumer issues such as: new and used cars and trucks, automotive car care, driving skills, repair and safety issues. Lauren has been a strong part of the automotive industry all her life and is a winning racecar driver! From sales to marketing to design Lauren is a real DIYer (do-it-yourselfer) and offers consumers education from personal experiences. In fact, Lauren Fix is the host and automotive expert for Talk 2 DIY Automotive; a show on the Do-It-Yourself Network (DIY), providing in-depth demonstrations and tips for auto repair. She has appeared as a guest expert on shows such as Oprah, TODAY, The View, CNN, and FOX News, to name a few. Lauren can be seen from coast-to-coast on local morning and mid-day programs as well. Lauren has written articles and has been quoted in several publications including USA Today, Good Housekeeping, Redbook, Woman's World, Esquire, First for Women, InTouch and Self. She is a contributing editor to Motor Trend, Truck Trend, Hot Rod, and Car Craft. In addition, Lauren is the Automotive Editor for YourLifeMagazine.com and author of two books, Driving Ambitions: A Complete Guide to Amateur Auto Racing and The Performance Tire and Wheel Handbook. She is also currently completing her third book: "Lauren's Guide to Loving Your Car!" with St. Martin Press, coming out in May of 2008. Ms. Fix is owner of Automotive Aspects Inc., a consulting firm that provides media consulting and broadcast messaging strategy services. Consequently, she makes a highly credible, trusting automotive expert, proving to be been a leader in positive consumer awareness to consumers in the automotive world. For more information regarding Lauren Fix, please contact Jarrod Holland at (910)395-4829 or e-mail jarrod@jahcommunications.com. Visit www.thecarcoach.com for more tips from the coach herself. # # # ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Contact: Jarrod Holland or Danielle Gunnels JAH Communications 910-395-4829 jarrod@jahcommunications.com danielle@jahcommunications.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Forward email http://ui.constantcontact.com/sa/fwtf.jsp?m=1101142115931&ea=submit@theautochannel.com&a=1101829854790 This email was sent to submit@theautochannel.com, by thecarcoach@laurenfix.com Update Profile/Email Address http://visitor.constantcontact.com/d.jsp?p=oo&m=1101142115931&se=4780&t=1101829854790&lang=en&reason=T Instant removal with SafeUnsubscribe(TM) http://visitor.constantcontact.com/d.jsp?p=un&m=1101142115931&se=4780&t=1101829854790&lang=en&reason=T Privacy Policy: http://ui.constantcontact.com/roving/CCPrivacyPolicy.jsp Email Marketing by Constant Contact(R) www.constantcontact.com Automotive Aspects Inc. | Automotive Aspects Inc. | 80 Rotech Drive | Lancaster | NY | 14086