Shell Platinum MasterCard Offers New Cardholders More Savings Through Everyday Purchases
Rewards Card Gives You a Reason To Use It as Your 'Top of Wallet' Card
HOUSTON, Oct. 1 -- Shell Oil Products US (SOP US) launched a new credit card incentive campaign today designed to raise awareness among consumers about the benefits of using the Shell Platinum MasterCard(R). The card is now more attractive than ever before, just in time for the holiday season. New cardholders will get the chance to rack up even more rebates towards Shell gasoline simply by using the card everywhere they shop.
"You can only fill up your tank so many times a month to earn the five-percent rebates on Shell gasoline," said Elizabeth Hudson, manager of the Shell MasterCard program at SOP US. "However, with one-percent rebates on other purchases, you earn additional rebates toward Shell gasoline when you use your card for purchases everywhere else. This further cuts your cost of driving without lowering the quality of your fuel. It should be everyone's 'top of wallet' card."
To emphasize the value of using the card when it's used everywhere, customers who open a new Shell Platinum MasterCard account between Oct. 1, 2007 and Dec. 31, 2007, will earn:
-- Five-percent rebates on all Shell gasoline purchases PLUS -- Five-percent rebates for 60 days on the first $2,000 in purchases everywhere else they use their card Five-Percent Rebates for Purchases Everywhere
With five-percent rebates for 60 days on the first $2,000 in purchases everywhere else, cardholders could earn up to $100 in rebates toward Shell gasoline. At the end of the 60-day period, cardholders will continue to earn five-percent on Shell gasoline purchases and one-percent rebates on purchases everywhere else. All rebates are automatically credited to customers' monthly statements toward future Shell gasoline purchases made with the card. There's also no annual fee the first year, and it's waived thereafter as long as nine or more Shell gasoline purchases are made each year.
"Shell was the first to offer a gasoline rebate card and ours continues to be one of the most competitive programs in the industry," said Hudson. "We hope this promotion will help customers understand the total value of the Shell Platinum MasterCard when they use it for their Shell gasoline purchases as well as their everyday shopping."
Promotional Advertising and Communications
The Shell Platinum MasterCard promotion will include a national advertising and communications campaign that uses TV and Internet advertisements as well as public relations efforts to generate overall consumer awareness of the card and this exciting offer. Television commercials will feature two men in lab coats, "Shell Passionate Experts" from the current Shell fuels "Stop Gunky Build-Up" campaign, who make a series of purchases with their Shell Platinum MasterCard to emphasize how easy it is to earn Shell gasoline rebates every day. Each time they use their card, sales representatives hand them a container of Shell gasoline, an amusing depiction of the card rewards.
Shell Platinum MasterCard Everyday Benefits
All year long, the Shell Platinum MasterCard consistently provides excellent benefits to cardholders:
-- Five-percent rebates on Shell gasoline purchases -- One-percent rebates on purchases everywhere else -- Rebates automatically credited to cardholders' statements towards future Shell gasoline purchases -- No annual fee for the first year, waived thereafter with nine or more Shell gasoline purchases a year -- Online account management -- "Lost Wallet Service" and more
There are three easy ways to apply for the Shell Platinum MasterCard: Visit your nearest Shell station to pick up an application, log onto http://www.877myshell.com/ or call 1-877-My-Shell.
Shell
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,600 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [ and ]. For more information, please visit http://www.shell.com/. Motiva Enterprises LLC refines and markets branded products through more than 9,000 branded stations in the Eastern and Southern United States. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc.
Citi
Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Major brand names under Citi include Citibank, CitiFinancial, Primerica, Citi Smith Barney and Banamex. Additional information may be found at http://www.citigroup.com/ or http://www.citi.com/.
Disclaimer statement:
This document contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''intend'', ''may'', ''plan'', ''objectives'', ''outlook'', ''probably'', ''project'', ''will'', ''seek'', ''target'', ''risks'', ''goals'', ''should'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this Report, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Group's products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates; (f) loss of market and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves; (k) economic and financial market conditions in various countries and regions; (l) political risks, project delay or advancement, approvals and cost estimates; and (m) changes in trading conditions. All forward-looking statements contained in this document are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Each forward-looking statement speaks only as of the date of this document. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this document.
The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions. We use certain terms in this document, such as "oil in place" that the SEC's guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575 and disclosure in our Forms 6-K file No, 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.
NOTE TO EDITORS: Artwork for promotional materials relating to the Shell Platinum MasterCard(R) are available upon request.