Coherix Selects AutoCom Associates as Agency of Record

BLOOMFIELD HILLS, Mich., Oct. 1, 2007 -- Coherix, Inc., an Ann Arbor-based high-tech supplier of next-generation holographic and optical inspection systems to measure production and component quality in the automotive and semiconductor industries, has selected AutoCom Associates as its public relations agency of record.

With headquarters in Ann Arbor, Mich., Coherix has a customer base that includes Bosch, Chrysler, Ford, GM and TRW, as well as a number of semiconductor manufacturers in Asia.

By harnessing the power of digital holograms and other optical measurement innovations, Coherix's three-dimensional high-definition images allow engineers to see instantly what is taking place in the precision manufacturing process. Coherix technology also enables companies to shorten product launches, eliminate launch delays and production stoppages, rapidly start up new production lines, reduce scrap and reduce warranty costs.

AutoCom provides public relations services and counseling to businesses working in the global automotive industry and related fields. The firm is a member of the International Public Relations Network (IPRN), with more than 40 affiliate agencies in 33 countries. The agency's team of professional communicators has extensive working experience with Ford, General Motors and Chrysler, as well as a number of European, Japanese and Korean automakers and their suppliers.

In addition to Coherix, AutoCom clients include: Autoweb/Secorex, Behr America, BHTC (Behr-Hella Thermocontrol), Eberspaecher North America, Gage Products Company, Gibbs Technologies, GKN Driveline, GKN Sinter Metals, Grammer Automotive, HBPO North America Inc. (Hella Behr Plastic Omnium), Hella KGaA Hueck & Company, InterRegs, Lear Corporation, MANN+HUMMEL, Novelis, Safford & Baker, Thetford Corporation and TI Automotive.

AutoCom also provides public relations services and media support to not- for-profit organizations such as the Birmingham-Bloomfield Symphony Orchestra, Birmingham Youth Assistance, Focus: HOPE, Forgotten Harvest of Michigan and the Make-A-Wish Foundation of Michigan. In addition, the agency represents economic development entities such as the Stuttgart (Germany) Region Economic Development Corporation and the Wallonia (Belgium) Office for Foreign Investors. Additional information is available at www.usautocom.com.

More information on Coherix is available on the Internet at www.coherix.com.

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