WIX Filters Announces Availability of 2007 Route WIX Die Cast Collectible

WIX(r) Filters Announces Availability of 2007 Route WIX Die Cast
Collectible

 

Shelby Cobra 427 Sport Coupe Captured in 1:24 Scale 

 

GASTONIA, N.C. (September 28, 2007) - WIX Filters, an Affinia Group
brand, has announced the availability of the 2007 Route WIX Die Cast
Collectible, the legendary Shelby Cobra 427 Sport Coupe. The car's
muscular styling and awe-inspiring speed make it the most recognized
American roadster ever built.

"Counter professionals will make the Route WIX collectibles available to
their customers with the purchase of two WIX filters from October
through December," said Jeff Blocher, brand manager for WIX Filters,
which each year offer customers a new die cast collectible sales
promotion. "The classic Shelby Cobra 427 Sport Coupe was personally
requested by our customers, making it a perfect addition to the Route
WIX collection."

The Route WIX Die Cast Collectible program is a customer favorite,
selling close to 100,000 collectibles each year. For 2007, WIX captured
the Shelby Cobra 427 Sport Coupe, in a 1:24 scale die cast replica,
complete with a customized paint scheme and WIX filter under the hood.
Learn more about the Route WIX collection and view past collectibles at
http://www.wixtreme.com/routewix/index2007.asp. 

Since 1939, WIX Filtration has been an innovator in filtration products.
WIX designs, manufactures and distributes products for automotive,
diesel, agricultural, industrial and specialty filter markets. Its
product line includes oil, air, cabin interior, fuel, coolant,
transmission and hydraulic filters for automobiles, trucks and off-road
equipment. WIX, a member of the Affinia family of brands, is the number
one filter in NASCAR and an exclusive NASCAR Performance Product. Its
NASCAR relationship also includes the WIX Filters Lap Leader Award,
which recognizes the drivers leading the most laps in each race. WIX
Filters' Internet address is www.wixfilters.com
<http://www.wixfilters.com/> .

            Affinia Group Inc. is a global leader in the on- and
off-highway replacement products and service industry. In North America
the Affinia family of brands includes WIX(r) filters, Raybestos(r) brand
brakes and AIMCO(r) brake products, and McQuay-Norris(r) and Spicer(r)
Chassis parts. South American and European brands include Nakata(r),
Filtron(r), Urba(r) and Quinton Hazell(r). For more information, visit
www.affiniagroup.com.

 

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