Another BMW Brand?

FRANKFURT Sep 27, 2007; Reuters reported that BMW AG may add a fourth brand under a new strategy that Chief Executive Norbert Reithofer is presenting to the German carmaker's supervisory board, the Frankfurter Allgemeine Zeitung paper reported.

Without citing the source of its information, the paper said the potential new brand would round out its current portfolio of premium BMWs, Mini small cars and luxury Rolls-Royces, it said.

The paper said BMW has ruled out acquiring Swedish brand Volvo from Ford Motor Co, which is sounding out interest in its European premium nameplates.