Segway and PixelMEDIA Focus on Taking Customers for a Ride

PORTSMOUTH, N.H.--Simply moving—that is what riding a Segway is all about, and Segway Inc. wanted their new website to be just as thrilling and intuitive. They turned to PixelMEDIA, a fellow New Hampshire-based technology leader, to convey the same sensation through a new online presence. The professional services consultancy recently announced the launch of the redesigned website, Segway.com, as a multi-faceted experience tailored for Segway’s key audience segments.

“Segway is about more than just a great product,” explained Erik Dodier, PixelMEDIA’s President and CEO. “Much like we partner with clients to develop the right solution for their unique needs, Segway wants to help customers find the right product to fit their lifestyle.” With that in mind, Segway wanted to migrate their website from a product-centric focus to a more customer-centric focus. In addition to bringing the sensation of motion to the web, they also wanted to create a global presence while driving prospective customers to local dealers.

PixelMEDIA addressed the overall architecture goals by reorganizing the site by audience segment, allowing Segway to market appropriately to each while ensuring they were equally prioritized. Now representatives of Segway’s growing markets—federal and local government, police and security, golf courses and resorts—can find answers and information designed just for them.

Segway’s potential customers can explore specialized content and rich media without ever leaving the page or site. Flash-based video comes alive through a custom XML-driven video player, right on the page. Videos, 3D product renderings, and motion-infused image treatments all add to the feeling of movement while giving customers engaging and informative tools for product configuration. Initial usability research guided these aspects of the design, as PixelMEDIA interviewed users and partners and conducted prototype testing. Now those same users are back online, peppering chat rooms with their kudos for the new Segway.com—and asking questions about the products they see in action.

About Segway

Segway Inc. develops intelligent motion control technology known as Segway® Smart Motion™ that is embedded in the light electric transportation devices it manufactures, such as the well-known Segway® Personal Transporter (PT). Segway markets a full line of zero-emissions Segway PTs that deliver impressive energy efficiency – equivalent to 450 miles per gallon. The company’s line of Segway Robotic Mobility Platforms (RMPs) offers reliable, durable mobility solutions for robotic applications. Segway Inc. has a worldwide distribution network of more than 250 retail points in 61 countries. For additional information about Segway and to find retail locations, please visit www.segway.com or call 1-866-4SEGWAY. Media materials and digital images are available at the Segway Media Center.

About PixelMEDIA

PixelMEDIA is an award-winning professional services consultancy focused on internet enablement. PixelMEDIA provides the strategic, creative, and technical expertise needed to increase revenue opportunities and reduce costs. Founded in 1994, PixelMEDIA’s solutions include branding and transactional websites, application and portal design and development, user interface design, multimedia design, hosting, and website management. PixelMEDIA's customers include industry leaders such as ECCO Shoes, LogicaCMG, Computer Associates, Nokia, Cbeyond, and Harvey Industries. More information on PixelMEDIA can be found at www.pixelmedia.com.