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Harley-Davidson Museum Reveals Plans for Unique Special Event Spaces

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MILWAUKEE, Sept. 25 -- The Harley-Davidson Museum(TM), scheduled to open in summer 2008, has rolled out the details of its unique special event capabilities. With a combination of customizable indoor and outdoor spaces located near downtown Milwaukee, the Harley-Davidson Museum can accommodate an intimate gathering of 20 to freewheeling festivities for 15,000.

The backdrop of the industrial steel, glass and brick Harley-Davidson Museum buildings, combined with motorcycles and exhibits, create a one-of-a-kind venue for events that guests will remember for years to come. Indoor event spaces are equipped for as few as 20 people and as many as 1,050. With its clean and simple room interiors, the Harley-Davidson Museum is geared up to host a corporate meeting, wedding or other social gathering. All of the indoor meeting spaces are equipped with state-of-the-art audio/visual capabilities and feature floor-to-ceiling views of the Milwaukee skyline and Menomonee River.

For outdoor events, the Museum's vibrant, open green spaces can handle as many as 15,000 people. And for a true rally atmosphere, outdoor spaces will be equipped with electricity for bands and live entertainment. The Museum grounds, which will be open to the public, will feature picnic and seating areas in welcoming outdoor spaces, allowing people to gather and enjoy the unique Museum architecture and Milwaukee riverfront.

"The Harley-Davidson Museum is not your typical Museum and by hosting an event at the Harley-Davidson Museum, you're not just giving your guests an unforgettable experience, you're giving them a glimpse into life less ordinary," said Stacey Schiesl, Harley-Davidson Museum director. "While your guests will have plenty of stories to read from the Museum exhibits, the best stories will come from their experience at your event."

The Museum will offer a variety of customizable menus, all delivered with a hearty, classic American flavor and an out-of-the-ordinary spin. Partnering with Levy Restaurants, who have more than 30 years experience in a variety of venues across the country, menu options will cover everything from breakfast to formal dinners. Menu selections include offerings such as "Road King Breakfast" with all the fixings, "Brake Out" afternoon snacks of penny candy and root beer floats and a New York strip steak prepared on a custom-built barbeque, fired up right outside the Museum. While the Museum will offer many unique food entrees, such as Crispy Reuben Potato Pancakes, guests will also be able to make their own menu suggestions to truly customize their event to their preferences and budget.

"The Harley-Davidson Museum is already generating exciting buzz in the hospitality industry as convention, meeting planners and group tour operators are always looking for that one-of-a-kind venue to host events and bring visitors," said Doug Neilson, president and CEO, VISIT Milwaukee. "This Museum, with its variety of indoor and outdoor event space, historic bikes and incredible exhibits, is going to be a significant new addition to the Milwaukee tourism landscape and attract groups from throughout the world."

Conveniently located near Milwaukee's Amtrak and Greyhound terminals and Mitchell International Airport, guests will have an easy ride to the Harley-Davidson Museum. Whether riding in on two wheels or four, there will be ample parking for approximately 500 cars or 3,000 motorcycles. The Museum has begun taking reservations for events held after Labor Day 2008. Visit for more information.

Harley-Davidson, Inc. (HOG) is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company produces heavyweight street, custom and touring motorcycles and offers a complete line of motorcycle parts, accessories, apparel and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson/Buell dealers and customers.