Buick Expands International Reach with GM Agreement to Export Enclave Crossover to China
DETROIT – Buick will expand its international reach following a four-year agreement signed today by General Motors and Shanghai GM to export up to 25,000 of the brand’s hot-selling Enclave luxury crossover to China beginning in the second half of 2008.
The
Enclave
is Buick’s first luxury crossover. Known for its elegant
design, well-crafted and library-quiet interior, the Enclave has
segment-leading fuel economy and space to transport up to eight
passengers plus their gear. It is one of GM’s hottest vehicles in
North America having sold more than 14,000 since early May. Nearly
half of Enclave buyers are new to Buick. It is built at GM’s
award-winning Lansing Delta Township assembly plant in Lansing,
Mich.
Enclave is the first Buick built in North America to be
exported to China since the early part of the last century.
The Enclave will be imported by Shanghai GM and sold through a network
of more than 400 Buick dealerships across China. The Enclave will be
Buick’s first luxury crossover in China and will complement the
rest of the Buick
lineup, which includes the Park
Avenue, LaCrosse,
Regal
and Excelle
sedans, GL8
and FirstLand
executive wagons.
Buick is a storied brand
in North America and one of the most well-known automobile brands
in China with more than 1.3 million Buick owners. Last year, Buick
sold more than 300,000 units there and more than 567,000 worldwide,
a 17,000 unit increase over 2006. Buick has a strong history in
China where Dr. Sun Yat-sen, the father of the Republic of China,
and Pu Yi, the last emperor of China, both owned Buicks which
brought great influence to the brand.
General Motors Corp. , the
world’s largest automaker, has been the annual global
industry sales leader for 76 years. Founded in 1908, GM today
employs about 280,000 people around the world. With global
headquarters in Detroit, GM manufactures its cars and trucks in 35
countries. In 2006, nearly 9.1 million GM cars and trucks were sold
globally under the following brands: Buick, Cadillac, Chevrolet, GMC,
GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall.
GM’s OnStar subsidiary is the industry leader in vehicle
safety, security and information services. More information on GM
can be found at
gm.com. For more
Enclave product information including press
releases,
running
footage and photos,
visit media.gm.com.