Autobytel and The CAR Group Agree to Marketing Alliance to Further Enhance Online Business

IRVINE, Calif.--Autobytel Inc., an Internet automotive marketing services company, and The CAR (Conant Auto Retail) Group, one of the nation’s largest privately owned automotive groups, have agreed to make available a new Autobytel online referral program to The CAR Group dealerships and superstores throughout California, including Norm Reeves Honda Superstore, America’s top performer in total sales since 1991. The new program will funnel qualified Autobytel customer leads to participating dealers.

“It is an honor to be working with a premier retailer like The CAR Group,” said Autobytel Inc. President and CEO Jim Riesenbach. “We consider this alliance another validation of our efforts to provide the best Internet marketing services to dealers across the country.” Riesenbach noted that this alliance is one of many that Autobytel has entered into with top dealer groups across the country.

In addition to receiving Purchase Requests for new and used vehicles from Autobytel’s vast audience of monthly web car shoppers, The CAR Group dealerships will benefit from Autobytel’s proprietary 7-step Quality Verification System^SM, one of the industry’s most rigorous programs to verify the purchase-intent of online customers. The system is a key factor in the exceptional quality of Autobytel.com’s leads, which generate some of the highest closing ratios in the industry.

“Autobytel has an outstanding reputation for consistently connecting consumers with the right car and dealership,” said Richard Fisler, Corporate Project Manager, The CAR Group. “We expect very positive results for our wide network of successful dealerships through our new marketing alliance with Autobytel.”