Tenneco’s Monroe® Brand Recognized as No. 1 in Ride Control by Frost & Sullivan
PALO ALTO, Calif.--The Monroe® shocks and struts brand of Tenneco Inc. is the No. 1 brand of automotive ride control products among U.S. automotive technicians, according to research conducted by Frost & Sullivan.
Tenneco executives will receive the 2007 Frost & Sullivan Automotive Technicians’ Choice Award, based on results of a research study titled, “2007 United States Automotive Technicians’ Choice: Evaluation of Automotive Replacement Parts,” which found that 53 percent of vehicle service and repair professionals believe Monroe shock absorbers, struts and related components provide the best quality and performance. The study found that the next best-performing brand was preferred by only 12 percent of surveyed technicians.
The Automotive Technicians’ Choice Award recognizes Tenneco’s extraordinary commitment to the development of world-class ride control technologies, according to Tonya Fowler, Director of Competitive Benchmarking Services, Frost & Sullivan. “This significant attribute has earned Monroe shocks and struts the top preference among U.S. automotive technicians, who are a demanding and powerful reference group with the ability to influence the purchases of their garages/shops,” Fowler said. “Monroe products are preferred by more than one of every two technicians, and 54 percent stated their intentions to purchase Monroe products for their customers’ vehicles.”
Tenneco’s Monroe brand has been a leading innovator within the ride control category for more than 90 years. The company offers a full range of premium replacement Monroe shock absorbers, struts, strut assemblies and other components for virtually any domestic or import passenger vehicle as well as most medium- and heavy-duty trucks.
Leading Monroe products for the North American replacement market include Monroe Sensa-Trac®, Reflex®, Reflex Monotube, and Gas-Magnum® shock absorbers; Monroe Sensa-Trac and Reflex struts; and Monroe Quick-Strut® assemblies. The Monroe brand also offers a broad new line of automotive friction products, including brake pads and shoes.
In addition to the strong preference for Monroe products, the Frost & Sullivan research team lauded Tenneco for its progressive approach to technician and consumer education. The company is dramatically changing the way consumers think about the “invisible” undercar components that help protect their driving safety.
“The Monroe brand’s marketing team spearheaded the consumer ‘Safety Triangle’ message, which presents a clear, concise explanation of how shocks, struts, brakes, tires, and chassis parts work together in delivering safe steering, stopping, and stability,” the study states.
Frost & Sullivan’s Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
About Tenneco Inc.
Tenneco is a $4.7 billion manufacturing company with headquarters in Lake Forest, Ill., and approximately 19,000 employees worldwide. Tenneco is one of the world’s largest designers, manufacturers and marketers of emission control and ride control products and systems for the automotive original equipment market and the aftermarket. Tenneco markets its products principally under the Monroe®, Walker®, Gillet™ and Clevite® Elastomer brand names.
Additional information regarding Tenneco Inc. is available online at www.tenneco.com. For more information on Monroe shocks and struts, please visit www.monroe.com.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.awards.frost.com.