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AutoTrader Magazine Increases Circulation


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NORFOLK, Va., Sept. 6 -- AutoTrader(R) gains access to the top Texas retailer. America's most trusted source for buying and selling vehicles is now available in H-E-B stores. AutoTrader magazines can easily be found in media centers displayed in all 300 Texas locations. AutoTrader is breaking new ground by focusing on new outlet base growth.

AutoTrader's new circulation strategy will continue to include convenience stores, which represent 95 percent of AutoTrader's distribution volume. "We have always been pre-dominatingly a c-store product since our inception" says Al Hess, Vice President of Circulation. "Our immediate goal now is to diversify our outlet base to include non-traditional class of trade retailers such as supermarkets and drug stores."

High visibility and expanded availability are two important strategies that AutoTrader uses to differentiate itself from the competition, making it more convenient for car buyers to connect with dealers.

Richard Jamin, president of AutoTrader Publishing stated that, "The retail sales effort to move AutoTrader into more diversified distribution strategy makes perfect sense for our readers as well as our advertisers." Jamin added that, "The joining of two powerhouses is a step forward in reaching the goal to penetrate non traditional retailers and increase our circulation volume."

About AutoTrader Publishing

AutoTrader Publishing is a leading producer of classified automotive advertising publications. A wholly-owned subsidiary of Cox Auto Trader, the company publishes 341 automobile and light truck titles for a total circulation of 3.5 million per week. AutoTrader Publishing is also a premier provider of online consumer information, garnering 4.2 million unique visitors per month through its companion Web site, AutoExtra.com. AutoTrader Publishing and parent-company Cox Auto Trader are wholly-owned subsidiaries of Atlanta- based Cox Enterprises Inc., one of the nation's leading media companies and providers of automotive services.