Vento Motorcycles, USA, Announces Renewed Focus on Customer Service, Product Reliability and Innovation to Deliver Stylish, Dependable Products to Consumers
SAN DIEGO--Vento Motorcycles, USA, a manufacturer of distinctive motorcycles, scooters, ATVs, and off-road bikes for motorcyclists and power sports enthusiasts around the world, has revamped its design, manufacturing and business processes with a focus on vastly improving the design, quality and reliability of its product families, and enhance the level of customer service provided to its dealers.
Vento realized that the only way to build a consistently high level of quality and reliability into their broad line of motorcycles, scooters and ATVs was to manage every aspect of product development from design to assembly. Vento’s U.S.-based design team now oversees the research, design and development of all new Vento products, including a number of new engine designs currently being developed specifically for Vento with the help of a top-tier Australian engine design firm. Once the engine designs are finalized, Vento commissions the manufacturing of the engine components and brings everything together at the company’s Laredo, Texas, assembly plant where a robust Quality Assurance program enables Vento to manage and closely control the entire assembly process. To ensure the quality of its products, Vento uses high-quality components from world-class vendors including: Mikuni, Bosch, Marzocchi, Maxxis, and Brembo.
Vento, which has increased its limited power train warranty from one to three years, also recognized that improving the quality and reliability of its products was only part of the solution to providing a differentiated experience for its customers. To improve its customer service program, Vento has implemented a Total Quality Management approach, embracing processes that focusing on setting, achieving and exceeding quality standards to deliver products and services that exceed customer needs. The company’s new customer support team ensures prompt online- and phone-based customer assistance to provide product support for parts, warranties and technical issues, and a team of customer service representatives and field engineers has been dedicated specifically to cater to Vento’s dealers’ needs for training, troubleshooting and general support. Vento’s dealer kits provide customers with ease of ordering for parts and service warranties.
In addition to establishing the customer service department, Vento is focusing on improving relations and support for its dealer partners. The company has divided the U.S. into eight regions and created an in-house sales team with dedicated sales coordinators for each region. The focus on customer service for dealers includes a policy to answer all phone calls during business hours, eliminating the need for dealers to leave voicemail messages and await answers.
“In late 2006, we realized that in order to provide the best Vento experience for our dealers and end users around the world, we would need to take a serious look at the way we manage all of our processes from design to delivery and beyond,” stated Isaac Calderon, President of Vento. “After an exhaustive review of our internal processes, we identified some key areas where we could affect changes that would make a significant improvement to both our products and the support that we provide to our customers. By designing our own engines and building them in our own assembly plant, we are now able to maintain full control over every stage of the design and manufacturing process to ensure that we deliver the best product possible. With our enhanced customer support program, we are making Vento’s products even more attractive for dealers to sell and consumers to ride.”
About Vento Motorcycles U.S.A
Vento Motorcycles U.S.A., which is currently celebrating its 10th anniversary, is headquartered in San Diego with assembly & quality control facilities in Laredo, Texas. Vento is dedicated to supplying motorcycling and power sports enthusiasts with distinctively designed motorcycles, scooters, ATVs and off-road bikes. Vento, which currently has over 350 distributors in the United States, sells its products worldwide in more than 30 countries. For more information on the entire Vento Motorcycles product lineup, please visit the company web site at www.vento.com