On the Runway, Backstage, and even Online, Mercedes-Benz Sets the Stage for the Spectacular Mercedes-Benz Fashion Week Spring 2008 Collections at Bryant Park
NEW YORK, Sept. 4 -- The title sponsor of Mercedes-Benz Fashion Week is pulling out all the stops on the runway, backstage and online to ensure another spectacular season at Bryant Park.
On the runway, Mercedes-Benz Presents the Tracy Reese Spring 2008 Collection. Starting with her first collection in 1998, Reese has created a signature style comprised of expressive colors, unique prints and intricate patterns that epitomize "feminine chic." Celebrated clients drawn to her creations include Vanessa Minnilo, Jessica Simpson, Alicia Keys, Eva Longoria, Beyonce and many more, and her Spring 2008 Collection, debuting at the Promenade Tent on Friday, September 7th at 11:00 a.m., will be no exception.
Backstage, Mercedes-Benz has partnered with Architectural Digest and superstar designer of interiors, S. Russell Groves, for this season's Mercedes-Benz Star Lounge. Groves has created a setting that reflects his signature sophisticated style while incorporating materials elemental to Mercedes-Benz: soft leather, crafted wood and chrome. "With an understanding of not only the fashion consumer, but of the individuals who make it all happen," says the designer, "we have created a lounge that evokes an appropriate sense of exclusivity and glamour." The combination of vintage pieces with current accessories, a soothing grey color palette and warm fabric selections create an intimate, inviting atmosphere to escape from the hustle and bustle of Mercedes-Benz Fashion Week.
Online, a brand new resource for journalists will debut on September 1 with the arrival of the Mercedes-Benz Fashion Week Newsgroup (www.newsgroup.mbusa.com). The Newsgroup houses press information and complimentary, high-resolution photography from all three Mercedes-Benz Fashion Week venues in the United States (including New York, Los Angeles at Smashbox Studios, and Miami/Swim). During the New York Collections the Newsgroup will update twice daily, offering photography from both the runway and celebrity-packed front row shot by the incomparable Dan Lecca. Once the shows have concluded, images from each season will remain available at the Newsgroup's archive.
And finally, in grand lobby at Bryant Park, Mercedes-Benz pays homage both to the tents' "Architectural Landmark" theme of the Spring 2008 Collections as well its own 121- year legacy - both past and present - by showcasing a classic 1957 Mercedes-Benz 300SL Roadster and its modern-day counterpart, the spectacular 2008 Mercedes-Benz SLR McLaren Roadster. Though half a century stands between these landmark supercars, their commitment to excellence, design, performance and utter exclusivity is the timeless bond they share. As a testament to the value of that which is truly timeless, the 2008 SLR McLaren Roadster retails for $497,750 and its older brother, which retailed for $10,970 in 1957, is valued in excess of $650,000 today.
For more information about Mercedes-Benz Fashion Week New York Spring 2008 Collections and for a schedule of shows, events, and complimentary photography, accredited journalists may visit and register at the Mercedes- Benz Fashion Week Newsgroup located at www.newsgroup.mbusa.com . Consumers are invited to visit www.mbfashionweek.com .
ABOUT MERCEDES-BENZ
Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2007, Mercedes-Benz USA became the title sponsor of IMG's New York, Los Angeles and Miami Fashion Weeks, signifying the first time all three properties have been united under a single sponsor. Mercedes-Benz is also the title sponsor of the inaugural Mercedes-Benz Fashion Week Berlin taking place in July 2007. More information on MBUSA and its products can be found on the Internet at www.mbusa.com, www.maybachusa.com and www.mbfashionweek.com .
ABOUT TRACY REESE
Celebrating 10 years with the Spring 2008 collection, Tracy Reese is a premiere American Designer whose eponymous collection of feminine apparel and accessories have cultivated an international following. Tracy Reese is available at the Tracy Reese Flagship Boutique in New York City, nationwide at fine top department stores and specialty boutiques, including Bergdorf Goodman, Bloomingdale's, Neiman Marcus, Nordstrom, Scoop, Intermix and Anthropologie and at select retailers throughout Europe and Asia. More information on Tracy Reese and her second line, plenty by tracy reese may be found on www.tracyreese.com .
ABOUT S. RUSSELL GROVES
Based in New York, the multi-disciplinary studio of S. Russell Groves maintains a strong emphasis on simplicity and functionality, combining sumptuous materials and exquisite details to create inviting spaces--from retail to residential. S. Russell Groves offers services in architecture, interior design and strategic consulting services. The studio specializes in branding, retail design, and product strategy for a roster of high-end clients such as Frederic Fekkai, Giorgio Armani and Neiman Marcus. Recently, the firm was selected to participate in construction of The Lucida, a residential development targeted to be the first LEED-certified building on Manhattan's Upper East Side.
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