Motorplex at Centerra Brings the Art of “The Open Road” to Northern Colorado

LOVELAND, Colo.--Motorplex at Centerra in Loveland continues to redefine the vehicle shopping experience with its master-planned auto park, which features two stunning new sculptures amongst the six multi-million dollar car dealerships. The elegant pieces of art are located at the celebrated auto mall near I-25 and Crossroads Blvd. in Loveland, Colo.

“Loveland has long been famous for its amazing number of artists, who have had a major impact on the quality of living within this community,” said Rocky Scott, President of Centerra. “Because we have embraced the core values of the community, we wanted to enrich the shopping experience with significant pieces of art in the auto park that reflect the unique Colorado spirit.”

McWhinney Enterprises, the Motorplex’s developer and a longtime supporter of the fine arts, erected the sculptures at the auto park’s north and south entrances. At the south end of Byrd Drive, the newest signature sculpture rises 60 feet in the air above a beautifully landscaped roundabout. Entitled, “The Open Road,” it symbolizes the freedom made possible through the automobile, combining the liberty of exploration with our nation’s endless highways and byways. The work at the north entrance consists of three dramatic, curved, silver beams that echo the Motorplex’s three-pronged logo.

Created by Jeffrey Hall of Denver, “The Open Road” was made of two side-by-side pieces that each weighed 26,000 pounds and were 60 feet tall. The two pieces measure 8 feet by 3 feet at the base, narrow to about 16 inches in the middle of the sculpture and bow out to about 5 feet at the top. The masterful work is illuminated to be a beacon throughout the day.

“These pieces reinforce Loveland’s legacy as one of the top eight ‘Great Art Destinations’ in the United States, as named by U.S. Art magazine,” added Wendy Ellis, Vice President of Marketing of McWhinney Enterprises. “Jeffrey Hall masterfully captured the spirit of the Motorplex with ‘The Open Road,’ in an elegant and timeless fashion. Not only does it represent our commitment to create a lasting legacy of art and culture for Northern Colorado, but the piece also symbolizes our quest to offer a truly memorable and satisfying experience for our guests at the Motorplex.”

Motorplex at Centerra is Colorado’s only master-planned auto park with over 100 acres for dealers who represent many top marques. Several key dealerships have moved to the trend-setting auto park including Co’s BMW, King Buick Pontiac GMC, Ferrero I-25 Dodge Jeep Chrysler, Davidson-Gebhardt Chevrolet and Subaru of Loveland. L2 Auto just opened its first of several planned stores by Lithia Motors.

“The Motorplex at Centerra offers an exceptional shopping experience that is uniquely Coloradan,” noted Scott. “It was designed so people could stroll through customer-friendly dealerships and enjoy the art, including those with four wheels and our signature sculptures. With the unparalleled selection and world class amenities, people come from throughout Northern Colorado, as well as Wyoming and Nebraska, to shop at this trend-setting auto park.”

About Motorplex at Centerra

Motorplex at Centerra is an auto park project by McWhinney, a leading real estate development company with interests in Colorado and California. The company has earned a reputation for creating exceptional, master-planned projects. Staubach AutoGroup, the developer’s automotive consultant, has headquarters in Phoenix, Ariz.

The auto park is part of a master-planned community centrally located at the foot of the Rocky Mountains in Loveland with over 100 acre of retail space for dealers. The environmentally friendly center is the largest gathering of auto dealers in Northern Colorado. For more information, visit www.mcwhinney.com or contact Scott Black, (214) 520-3430 ext. 303.