Dale Jarrett Racing Adventures Partners with Investor Voices LLC and ARD Partners LLC

Consultants Will Design Programs to Raise Visibility and Awareness of Dale Jarrett Racing Adventures

NEWTON, N.C., Aug. 30 -- Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: DJRT) a "Full Throttle" lifetime experience company, is pleased to announce that it has engaged Investor Voices LLC and ARD Partners LLC to provide it capital markets advisory services, including but not limited to programs and projects designed to raise institutional investor visibility and awareness. In addition, consultants will advise and counsel the company in investor and financial public relations, capital formation and strategic business development.

Tim Shannon, Dale Jarrett Racing Chairman and CEO, commented, "We are very excited about bringing both ARD Partners and Investor Voices on board at this critical juncture in our corporate history. We expect that their experience and expertise will enable us to meet and exceed our corporate objectives with respect to enhancing shareholder value in the near and intermediate term. Our profitable unique business model is ripe for unprecedented growth and I look forward to working with both companies to build long term shareholder value."

Ian Cassel, Investor Voices LLC Managing Director, stated: "We have been closely following Dale Jarrett Racing's progress over the last 6 months and felt now is the perfect time to help them accelerate their goals. As an investor and a consultant I look for companies with the following characteristics: First, they must have a strong management team with industry and stock market experience. Second, I want management and insiders to have a strong ownership stake. Third, I only get involved with companies with a unique business model with high barriers to entry. Fourth, the company's share structure has to be in a state that will enable strong shareholder appreciation. Finally, the company must have an organized plan of action to grow the company that is in the best interest of shareholders. Dale Jarrett Racing Adventure has all these characteristics and more. Dale Jarrett Racing's business model is not only unique but very high margin as witnessed in the latest quarterly filing. As the company continues to build their brand and add more racing days to each partnered racetrack it becomes evident that ascending revenues and profits are on the horizon. We look forward to working with Dale Jarrett Racing and its proactive CEO Tim Shannon to establish a strong shareholder base while expediting the company's growth track."

About Dale Jarrett Racing Adventure:

The Dale Jarrett Racing Adventure provides lifetime experiences with all of the drama, thrills and excitement of driving your own authentic NASCAR Nextel Cup racecar on a nationally renowned Superspeedway. We call it Full Throttle Living. The company reserves various dates during the year at NASCAR tracks across the country offering customers the option of purchasing packages ranging from a 3-lap ride to an 80-lap adventure weekend. Participants can achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass and draft with other students. In order to reach these speeds safely an instructional session is provided to acquaint the student with the racecar, safety precautions and the proper groove of the racetrack. DJRT was founded in 1998 and its shareholders include NASCAR Champions Dale and Ned Jarrett, as well as Dale's brother Glenn, Dale's son Jason, NASCAR driver Joe Nemechek and Green Bay Packers quarterback Brett Favre. Additional information is available by visiting www.RacingAdventure.com

Certain statements included in this press release constitute forward- looking statements made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended. These statements, including, but not limited to, additional closing that may be held form time to time, expansion plans, as well as others discussed in the company's filings with the Securities and Exchange Commission, involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Dale Jarrett Racing Adventure undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

  CONTACTS: Investor Voices, LLC
            Ian Cassel
            Investor Relations
            717-626-3991
            www.investorvoices.com