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TomTom Announces Traffic Solutions for its ONE and GO Product Ranges in North America

- RDS-TMC Traffic Receiver and TomTom Traffic Help Users Manage Traffic Experiences -

CONCORD, Mass., Aug. 30 -- TomTom, the world's largest portable navigation solutions provider, today announced the RDS-TMC Traffic Receiver as an additional traffic solution for its ONE and GO product ranges. The new RDS-TMC Traffic Receiver provides an alternative traffic option to TomTom Traffic. The new RDS-TMC is available as an accessory and is also included with the TomTom GO 920T, complete with a one year subscription.

The RDS-TMC Traffic Receiver receives and decodes traffic information via FM radio channels, enabling customers to plan routes better and reroute around various traffic incidents.

"The RDS-TMC Traffic Receiver complements our existing TomTom PLUS Traffic offering and gives TomTom users a choice as to which traffic service best suits their individual preferences," said Jocelyn Vigreux, TomTom Inc.'s president. "The full integration of traffic information in the user interface of our products, combined with the high-quality traffic sources used, provides TomTom users with the best and most complete traffic experience in the market."

The TomTom RDS-TMC Traffic Receiver works by using TMC (Traffic Message Channel) technology. The receiver acquires information through an FM radio signal broadcast by regional providers. By simply connecting the new TomTom GO device to the RDS-TMC Traffic Receiver, users will automatically receive traffic information via the TMC connection. Once a trip is planned, traffic alerts are clearly displayed in the traffic bar on the right hand side of the screen. When users tap the traffic bar, they receive further information, such as accident or traffic jam delays.

The RDS-TMC Traffic Receiver is compatible with the new TomTom GO 920 range, TomTom GO 720, TomTom ONE XL and TomTom ONE 3rd EDITION and provides seamless integration of RDS-TMC Traffic information with the user interface of the TomTom GO and ONE product ranges.

In order to receive RDS-TMC Traffic information via the TomTom GO or ONE, customers require TomTom's latest software application, which is easily and freely available through TomTom HOME.

TomTom PLUS Traffic

TomTom continues to provide users with its certified TomTom Traffic service, including real-time traffic and weather alerts and the option to plan trips to avoid traffic congestion. TomTom Traffic is a subscription based service that can be obtained via a GPRS wireless data connection*. It requires no hardware. Users subscribe to TomTom Traffic through their device and must activate the service by registering for TomTom PLUS services at www.tomtom.com/plus/services.

Pricing and Availability

TomTom RDS-TMC Traffic Receiver is available for the TomTom GO and TomTom ONE range for $129.95 at major retailers in the US and Canada, and on the TomTom website (www.tomtom.com).

TomTom PLUS Traffic is available for $24.95 for a one year subscription, in addition to a subscription through the user's cell phone service provider.

  Key differences between TomTom's Two Traffic Services

             TomTom PLUS Traffic               RDS-TMC Traffic Receiver
  Key        -- Performance                    -- Simplicity
  features/  -- Most accurate and up-to        -- Most accurate and
  advantages    date traffic information          up-to date traffic
                from the best available           information from the
                sources                           best available RDS-TMC
             -- The use of GPRS means             providers
                TomTom has controlled          -- Plug & GO
                ownership of the information
                we provide, ensuring we
                provide our customers with
                enriched quality of
                information
             -- TomTom provides high-quality
                information 24 hours a day,
                all year round
             -- The use of GPRS means we
                are not limited to the
                amount of messages that can
                be broadcast at any one time

  Equipment  Mobile phone with Bluetooth       TomTom Hardware. The
  required   and a wireless GPRS data          RDS-TMC Traffic Receiver
             connection                        is available as an
                                               accessory for TomTom GO
                                               720, 920, TomTom ONE XL
                                               and TomTom ONE 3rd
                                               EDITION.  It is included
                                               in the GO 920T product.

  How to     Yearly subscription with          One time cost for the
  pay        TomTom as well as a data plan     RDS-TMC Traffic
             with a local cell phone           Receiver, plus the
             provider.  Cell phone             subscription cost.  920T
             operators also charge users       comes with RDS-TMC and a
             based on the amount of            one year subscription in
             transmitted data (vs. length      the box.  Renewable
             of time you're connected).        after one year.

  Sources    TomTom PLUS services are          RDS-TMC Traffic
             owned, developed and              information is provided
             maintained by TomTom.             by public and private
                                               organizations

  Information -- Description of the            -- Description of the
  it             traffic situation (event)         traffic situation (event)
  provides    -- The location (the             -- The location (the area,
                 area, highway segment or         highway segment or
                 point location affected by       point location affected
                 the event)                       by the event)
              -- The estimated delay           -- The estimated delay
              -- Alternative route             -- Alternative route
                 calculation                      calculation
              -- Information on weather
                 & road conditions

*GPRS service obtained through an additional data plan subscription with a local cell phone service provider.

About TomTom

TomTom NV is the world's largest navigation solution provider. TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award- winning TomTom GO family, the TomTom ONE XL and TomTom ONE ranges and the TomTom RIDER. Additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety. TomTom offers a portfolio of content and services for TomTom's navigation products, which are easily available through TomTom HOME. TomTom also provides navigation software products that integrate with third party devices; the TomTom NAVIGATOR software for PDAs and smartphones. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. TomTom's products are sold through a network of leading retailers in 30 countries and online. TomTom was founded in 1991 in Amsterdam and has offices in Europe, North America and Asia Pacific. TomTom is listed at Euronext, Amsterdam Stock Exchange in The Netherlands. For more information, go to http://www.tomtom.com/.