L2 Auto Grand Opening Scheduled for August 29th at 12:30PM

Lithia Chairman Sid DeBoer to host Loveland, Co event

LOVELAND, Colo., Aug. 28 -- WHAT:     L2 Auto, the internet-based used car entity that is the result
            of four year comprehensive study of the used car market, will
            host a ribbon cutting at its first ever dealership in Loveland,
            Colorado on Wednesday, August 29th at 12:30 PM.  Lunch will be
            provided.

  WHO:      Sid DeBoer, the Chairman and CEO of Lithia Motors will host the
            event.  DeBoer is a recognized leader and visionary in the
            automotive retailing industry.  He has built a $4 billion
            company with over 115 dealerships from the ground up.  DeBoer is
            an active and generous supporter of numerous charitable
            entities.

  WHY:      L2 Auto's parent, Lithia Motors is the national auto retailing
            network known for its dedication to customer service.  The
            company will launch its purpose-built used car distribution
            network from its inaugural location in Loveland.  L2 Auto is an
            internet-based process that uses industry leading technology to
            vastly improve the customer experience by providing peace-of
            mind and transaction transparency.  All L2 vehicles complete a
            rigorous 240-point inspection and come with both a 60 day "if it
            breaks we fix it" warranty, as well as a three day, no
            questions-asked return program.

  WHEN:     Wednesday, August 29th, 2007

            10:00 AM -- L2 Auto process and facility tours begin.
            12:00 PM -- Lunch
            12:30 PM -- Ribbon Cutting Ceremony begins.
                   * Facility and process overviews will also be offered at
                     the conclusion of the ceremony.

            Interview requests should be coordinated through Don Schrader at
            Lithia Motors (541) 261-3917

  WHERE:    L2 Auto, 3870 Byrd Drive, Loveland Colorado

  CONTACT:  Don Schrader, Lithia Motors    541-261-3917
            Patrick Liebler, Liebler MacDonald Communication Strategists
            248-229-4418

            Learn more on the web at http://www.l2.com/