Subaru Makes a Splash at Upcoming Paddling Events
-- September is the month for some of the largest paddling events including the West Coast Sea Kayak Symposium, The 2nd Annual Whitewater Festival, and Gauley Fest --
CHERRY HILL, N.J., Aug. 28 -- Subaru is the official vehicle and sponsor of three paddling events during the month of September including the West Coast Sea Kayak Symposium in Washington, the 2nd Annual Whitewater Festival in North Carolina, and the Gauley Fest in West Virginia.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050404/PHSUBARULOGO )
"Subaru has a long history of sponsoring events and organizations that are important to our customers," said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. "Subaru is the perfect vehicle to transport canoes and kayaks to your favorite vacation spot or to the many paddling events across the country."
Subaru will be activating the sponsorships by getting dealers and customers into the action. Subaru will provide a number of prize drawings and giveaways at the three events. Subaru owners can present their Subaru key to claim giveaways and consumers can get a form to go to their nearest Subaru dealer to receive a free Dagger branded splash jacket by Immersion Research upon test driving a Subaru.
Specific event information is as follows:
-- The West Coast Sea Kayak Symposium
Fort Worden State Park Conference Center in Port Townsend,
Wash.
September 14-16
This event is a weekend-long festival and symposium with activities and
events for paddlers of all ages and paddling abilities. Both on-land
and on-water workshops are offered Friday, Saturday and Sunday to
provide information on paddling strokes, boat packing, practice rescue
techniques and many other helpful tips. The industry-leading
manufacturers, retailers and outfitters will also have display booths
set up for attendees to check out the latest gear. There is over 1400
ft. of waterfront packed with kayaks and accessories, an extensive
retail area where attendees can pick up new equipment, along with
events for the whole family all day and into the evening. For more
information on this event, visit the Symposium's website at
http://www.wcsks.org/.
-- The 2nd Annual Whitewater Festival
U.S. National Whitewater Center, Tuckaseegee Ford Park in Charlotte,
N.C.
September 15
This second annual event is a full day of activities and clinics
including a kids' zone, kayak races, food and live music. Attendees
can check out the state-of-the-art facility, which features the world's
largest man-made whitewater river and 11 miles of the best mountain
biking, hiking, and running trails in the region. Visitors can also
reach great heights at the climbing center, one of the largest outdoor
climbing facilities in the U.S. For more information on this event,
visit the center's website at http://www.usnwc.org/.
-- Gauley Fest
Nicholas County Veterans Memorial Park in Summersville, W. Va.
September 21-23
The Gauley Fest is the largest river festival in the world, posting
attendance numbers of more than 6,000 people. The event focuses on
bringing people to the area to enjoy a weekend of outdoor activities
while showcasing whitewater paddlesports and raising funds and
membership for American Whitewater. The festival is a three-day event,
with the main activities taking place on Saturday evening. The festival
site will be bustling throughout the weekend with food, vendors, and
activities for paddlesport and non-paddlesport enthusiasts of all ages.
For more information on this event, visit American Whitewater's website
at http://www.americanwhitewater.org/.
Subaru is the official vehicle and sponsor of the American Canoe Association (ACA) that is a nationwide nonprofit organization that works to promote kayak and canoe education, recreation, and is an advocate for environmental stewardship. Subaru is also the official vehicle and partner of Dagger who designs and builds canoes, kayaks, composite kayaks, composite canoes and world-class slalom and white-water racing boats.
Subaru Commitment to the Outdoors
When a Subaru is seen driving down the road or at the trailhead, chances are it will be loaded with a kayak, canoe, mountain bike, skis or snowboard. That's because Subaru Symmetrical All-Wheel Drive provides drivers with superior performance in all types of conditions -- essential for transporting outdoor sports enthusiasts to the river, the mountains and those "off the beaten path" destinations with safety and confidence. Together with its partners, Subaru hosts hundreds of outdoor events each year from coast to coast. This approach helps Subaru learn more about its customers' interests, and enables the company to demonstrate how Subaru Symmetrical All-Wheel Drive can complement their active lifestyles. Because of this commitment, many refer to Subaru as the official vehicle of the outdoors. http://www.outdoorlife.subaru.com/
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics. For additional information visit http://www.subaru.com/.
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