Erin Esurance Encourages Drivers to Answer the Call

Auto Insurance Company and SOS Campaign Launch the Esurance Live Impact Calculator

SAN FRANCISCO, Aug. 24 -- Esurance, the direct-to-consumer personal auto insurance company, announced the recent launch of its latest environmental initiative in partnership with the SOS campaign, the movement behind the Live Earth concerts. Esurance is working with SOS to roll out the Esurance Live Impact Calculator, a co-branded tool powered by EarthLab. The Esurance Live Impact Calculator provides carbon footprint estimates along with easy ways to reduce CO2 output.

Kristin Brewe, Esurance's Director of Brand & Public Relations stated, "Esurance is very proud to be a part of the SOS campaign, and we are very pleased to offer our customers such an informative and helpful Web feature. The solutions offered by the Esurance Live Impact Calculator to reduce an individual's carbon footprint are simple to do, yet have enormous benefits for our environment."

The Esurance Live Impact Calculator is featured on Esurance's award-winning Web site. To further promote the new tool, Esurance also launched a new thirty-second television advertisement, "Invasion of the Car Snatchers," featuring the company's animated special agent, Erin Esurance. The Esurance Live Impact Calculator is also featured in new radio advertisements highlighting the company's partnership with the SOS campaign.

Brewe continued, "Esurance wants to help all drivers become aware of how they can reduce their impact on the environment. By using the Esurance Live Impact Calculator, and pledging to make a few small, easy changes in our daily lives, we can all help protect the earth."

"EarthLab is excited to continue the momentum of Live Earth and its official partner Esurance, which is actively finding ways to be more environmentally friendly and encouraging others to do the same," said Duane Dahl, creator of EarthLab. "Greener living is about making realistic changes that start with understanding how we each impact the earth today."

By asking a short series of scientifically designed questions, the Esurance Live Impact Calculator calculates an individual's impact on the earth. Consumers can then compare their results to average scores by city or state. To translate their scores into actions, individuals can make pledges on Earthlab.com to show their commitment to the environment and set personal, achievable goals.

The Esurance Live Impact calculator is featured on Esurance's award-winning Web site at http://www.esurance.com/sos.

About Esurance(R)

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. , provides personal auto insurance direct to consumers online and through select online agents. Because of Esurance's virtually paperless online customer experience, Esurance policyholders have saved thousands of trees since the company's inception. In 2006, Esurance has also planted over 20,000 trees through its support of urban reforestation programs.

Esurance is committed to safeguarding the environment, through its own operational practices, including a hybrid claims fleet and carbon offset programs for its office locations. Esurance also supports a variety of environmental organizations across the U.S. Esurance was an official U.S. sponsor of Live Earth, and is an ongoing partner of the SOS Campaign. For more information about Esurance's environmental initiatives, visit: http://www.esurance.com/home/environment.asp

About Live Earth/SOS

SOS is the ongoing messaging campaign and larger movement behind Live Earth. The mission of the SOS campaign is to empower individuals to change consumer behaviors and motivate corporations and political leaders to enact decisive measures to combat the climate crisis. The message of SOS is that everyone, everywhere can and must "Answer the Call" to solve the climate crisis.

The SOS campaign's identity and language is based on the international Morse code distress call: three dots, followed by three dashes, followed by three dots. The SOS signal will be used as a continuous call to action to prompt individuals, corporations, and governments around the world to Answer the Call with immediate and sustained action.

The SOS campaign is using a powerful multimedia platform -- short films, television and radio PSAs, an interactive web experience, books, the Live Earth concerts themselves -- to provide a global audience with the tools to tackle the climate crisis. For more information on the July 7, 2007, Live Earth concerts or the SOS campaign, visit http://www.liveearth.org/

About EarthLab.com

EarthLab is the first climate crisis community designed to be a voice and forum for people interested in leading a more earth-friendly, healthier, cleaner and environmentally balanced lifestyle. EarthLab is a multi-platform media brand and gives a practical guide to green living. Via community interaction, content, surveys, and easy lifestyle tips to help the environment, EarthLab helps make a difference in your home, your neighborhood, your city, and the world.

Launched in conjunction with the historic Live Earth concert event on 7.07.07, EarthLab features the only carbon index and lifestyle profile that leads members through a personalized Earth Conservation Plan (ECP). The profile includes an easy-to-use survey that generates personal carbon output and lifestyle scores, and saves and tracks results. The creation of a personal and private strategy focused on environmentally friendly options provides an opportunity for individuals to educate and activate themselves while embedding a green approach to their lives. For more information visit http://www.earthlab.com/

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