The Great Escape

SOUTHAMPTON, England, August 23 --

- Sat-nav Giant Helps Motorists Beat Bank Holiday Blues

MOTORWAY madness is not going to stop Brits from escaping this August bank holiday weekend.

New research, for sat-nav giant Garmin, reveals that three quarters (75%) of Brits reckon that either gridlocked traffic (43%) or longer journeys due to traffic (32%) are the worst things about driving on bank holiday weekends.

Even so, one in three Brits (32%) said that they don't try to avoid driving on bank holiday weekends.

Now Garmin is cutting the cost of its most popular, easy to use, sat-navs to help Brits taking to the road this weekend by giving them multiple options for journeys, from the shortest to the fastest routes.

The nüvi 200 will be reduced from its recommended retail price of GBP169.99 to GBP149.99 and the nüvi 250 from GBP199.99 to GBP179.99.

Garmin spokesperson, Claire Carter said: "We all get excited about bank holiday weekends, with many of us relishing the thought of an extra day off work and the chance to escape in the car, whether abroad or to the British countryside.

"But traffic chaos is the biggest deterrent from driving. We want to help more people arrive at their destinations stress-free and safe this weekend by providing more affordable in-car sat navs - even if we can't guarantee the sunshine!"

Almost a fifth (18%) of Brits interviewed by YouGov for the Garmin study reckon their most memorable drive was when going on a holiday.

Rather than looking at a map, these navigators offer drivers timely turn-by-turn, voice prompted directions so you don't have to make last minute decisions about which direction or route to take.

If you find yourself stuck in traffic, the nüvi can quickly recalculate a route reducing the risk of needing to carry out U-turns or waste time sitting in queues. This means that you can arrive at your destination safely and stress free, avoiding any unnecessary arguments with your nearest and dearest along the way.

The nüvi 200 comes with full UK and Ireland mapping whilst the 250 includes Europe as well, making it the perfect choice for those looking to escape the UK for a last-ditch attempt at some summer sun.

For more information, visit http://www.garmin.co.uk

Notes to Editors:

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,010 adults. Fieldwork was undertaken between 13th - 15th August 2007. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

About Garmin

Garmin (Europe) Ltd. is a member of the Garmin Ltd. group of companies which designs and manufactures navigation, communication and information devices - most of which are enabled by GPS technology. Garmin is a leader in the general aviation and consumer GPS markets and its products serve aviation, marine, outdoor recreation, automotive, wireless and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information visit Garmin's media centre at http://www.garmin.co.uk/mediacentre. Garmin and nüvi are registered trademarks of Garmin Ltd. or its subsidiaries. Anticipated product availability dates are based on management's current expectations and are not guaranteed.

Notice on forward-looking statements:

This release includes forward-looking statements regarding Garmin Ltd. and its business. All statements regarding the company's future product introductions and expected product availability dates are forward-looking statements. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 30, 2006 filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of Garmin's Form 10-K can be downloaded at http://www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

    
    For more information please contact:

    Hannah Mercer 
    GCI London
    +44-(0)20-7072-4109
    hmercer@gciuk.com

    Clare Lush
    GCI London
    +44-(0)20-7072-4226
    clush@gciuk.com

For more information please contact: Hannah Mercer, GCI London, +44-(0)20-7072-4109, hmercer@gciuk.com; Clare Lush, GCI London, +44-(0)20-7072-4226, clush@gciuk.com