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Toyota's 'Highway to the Future: Mobile Hybrid Experience' Puts You Behind the Wheel


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Hybrid and Interactive Exhibits at the Minnesota State Fair Gives Attendees

                        Hands-On Hybrid Experience

  WHAT:      Toyota is bringing a nationwide tour called "Highway to the
             Future: Mobile Hybrid Experience" to the Minnesota State Fair
             on August 23 - September 3, 2007.

             The hands-on "Highway to the Future: Mobile Hybrid Experience"
             is designed to provide attendees with the opportunity to
             experience Toyota's Hybrid Synergy Drive system, which is found
             in the Prius, Camry hybrid and Highlander hybrid vehicles, for
             themselves.

  WHAT ELSE: There are four distinct interactive learning areas within the
             exhibit.  "Alternative Fuels: Fueling the Future," identifies
             the differences in the various types of alternative fuels and
             how they are produced. "Environment and Resources: Small Steps,
             Big Difference" shows attendees what they can do to make a
             difference to the environment. The Prius Driving Experience
             simulates the current Hybrid Synergy Drive technology which
             allows visitors to interact with the system while on-screen
             instructions offer driving tips. The "Hybrid Technology: Not
             All Hybrids are Created Equal" exhibit gives visitors a better
             understanding of the various hybrid technology options on the
             market and how hybrids benefit the consumer and environment.

  WHEN:      August 23 - September 3, 2007.  Exhibit hours are from
             9 a.m. - 9 p.m. daily.

  WHERE:     The exhibit will be located next to the Eco Experience at the
             Progress Center on the northeast corner of Cooper Street and
             Randall Avenue at the Minnesota State Fair.

  VISUALS:   * Prius Driving Simulator

             * Interactive exhibits related to alternative fuels, hybrid
               technology and everyday eco-friendly activities

             * Spokesperson onsite available for interview opportunities