Toyota's 'Highway to the Future: Mobile Hybrid Experience'
Puts You Behind the Wheel
Hybrid and Interactive Exhibits at the Minnesota State Fair Gives
Attendees
Hands-On Hybrid Experience
WHAT: Toyota is bringing a nationwide tour called "Highway to the
Future: Mobile Hybrid Experience" to the Minnesota State Fair
on August 23 - September 3, 2007.
The hands-on "Highway to the Future: Mobile Hybrid Experience"
is designed to provide attendees with the opportunity to
experience Toyota's Hybrid Synergy Drive system, which is found
in the Prius, Camry hybrid and Highlander hybrid vehicles, for
themselves.
WHAT ELSE: There are four distinct interactive learning areas within the
exhibit. "Alternative Fuels: Fueling the Future," identifies
the differences in the various types of alternative fuels and
how they are produced. "Environment and Resources: Small Steps,
Big Difference" shows attendees what they can do to make a
difference to the environment. The Prius Driving Experience
simulates the current Hybrid Synergy Drive technology which
allows visitors to interact with the system while on-screen
instructions offer driving tips. The "Hybrid Technology: Not
All Hybrids are Created Equal" exhibit gives visitors a better
understanding of the various hybrid technology options on the
market and how hybrids benefit the consumer and environment.
WHEN: August 23 - September 3, 2007. Exhibit hours are from
9 a.m. - 9 p.m. daily.
WHERE: The exhibit will be located next to the Eco Experience at the
Progress Center on the northeast corner of Cooper Street and
Randall Avenue at the Minnesota State Fair.
VISUALS: * Prius Driving Simulator
* Interactive exhibits related to alternative fuels, hybrid
technology and everyday eco-friendly activities
* Spokesperson onsite available for interview opportunities
