Clear Channel Radio Dallas Launches New Online Effort
Friday 4:30 pm ET
DALLAS & FORT WORTH, Texas August 17, 2007; Clear Channel Radio is proud to announce the launch of their new online consumer/dealer automotive solution, DFWAutoplex.com. DFWAutoplex.com is the first local automotive lead generation website launched by a radio group.
The new and innovative site will equally benefit both the consumer and the dealer. The consumer will enjoy a friendly interface which allows them quick and easy access to shop and gather information among the thousands of vehicles that are listed. The site also features an easy way for them to market their own vehicles through the site's "For Sale by Owner" application.
Local DFW Automotive Dealers will enjoy the ability to list their entire new and pre-owned inventory complete with pictures and detailed vehicle information but, most importantly, will benefit from the local lead generation the site is designed to produce.
The site will be promoted through the 5 Clear Channel Radio stations in the Dallas/Ft Worth market. Combined, the stations reach a potential car buying audience of over 1.8 million people each week. Each station will also highlight DFWAutoplex on their respective websites and out at station events. The Clear Channel Dallas Radio group includes KHKS, KDMX, KDGE, KZPS and KEGL.
Here are the highlights of some of the unique features of dfwautoplex.com:
Quicklinks - Designed with the consumer in mind, Quicklinks will provide a quick and easy way to search for vehicles by dealers, price range, FSBO, mileage, make and model.
For Sale By Owner - Consumers will be able to sell their vehicle by owner targeting buyers within their geographical area reaching thousands of potential buyers.
Resource Center - will offer the consumer vehicle information and resources at the click of the mouse.
"We designed DFWAutoplex.com from the ground floor up with two key things in mind; satisfying local consumer needs for automotive information and generating quality leads for local market dealerships," says Donnie Campbell, Account Executive, Clear Channel Dallas. "The automotive marketing model has changed dramatically over the last few years with the shift of advertising budgets moving to on-line and on-line lead generation websites. Clear Channel Dallas recognizes this trend and wanted to provide a lead generation website for our automotive clients that is supported by our local radio stations."
"More and more research is telling us that consumers are shopping online for a vehicle before even stepping foot onto a car dealership. Combine a local, easy to use website with thousands of cars to choose from with the power of radio... and not only can we provide our listeners with what they are looking for, but we can also meet our advertisers' needs and help local dealerships sell cars," says Jaga Meyers, Online Sales Director, Clear Channel Dallas. "It's a win for everyone involved."
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