Chrysler Brings Back Its Pentastar

AUBURN HILLS - August 9, 2007: Under new ownership, led by new Chairman and CEO Robert Nardelli, the New Chrysler is rolling out additional changes – starting with the return of its iconic logo, the Pentastar.

After a nine-year hiatus, the now privately- owned automaker unveiled an updated version of the symbol on Aug. 6. The Pentastar now features a three-dimensional design and will be seen on the company’s buildings, signs and corporate stationary. However, Chrysler Senior Vice President Trevor Creed says he does not foresee the emblem being added to the company’s products. The Pentastar, which was picked from more than 800 suggestions, was originally created in 1962.