MANHEIM AND AVIS BUDGET GROUP HOST FIRST-EVER "FLOAT
YOUR BOAT" CAMPAIGN
**Photo attached**
Cutline (left to right): Fredricksburg Auto Auction fleet manager
Gardner Newman and assistant general manager Tom McDonald (both in the
boat), along with Avis Budget Group's Steve Boreczky, congratulate
Edward Mears of Courtesy Chevrolet in Buena Vista, Va., on winning a
Carolina Skiff boat as part of the "Float Your Boat" promotion.
FOR IMMEDIATE RELEASE CONTACT: Amanda King
August 7, 2007
McNeely Pigott & Fox
(615) 259-4000
MANHEIM AND AVIS BUDGET GROUP HOST FIRST-EVER
"FLOAT YOUR BOAT" CAMPAIGN
Creative Campaign Generates Double-digit Increases in Buyers and Units
Sold
ATLANTA - Manheim and Avis Budget Group recently teamed up to host the
first-ever "Float Your Boat" campaign that awarded a boat to an Avis
Budget Group buyer at each of 14 Manheim operating locations. The
campaign helped Avis Budget Group achieve double-digit increases in
buyers and units sold during the first six months of the year.
"The 'Float Your Boat' campaign helped Avis Budget Group drive more
sales and bring new buyers into the lanes. All the Manheim locations
fully embraced the campaign," said Todd August, Avis Budget Group
director of wholesale operations. "The combination of a consistent
national theme, along with unique local efforts, generated buyer
interest and made this a solid campaign for everyone."
The "Float Your Boat" campaign helped lead to a 39 percent increase in
buyers and 61 percent increase in units sold for Avis Budget Group from
Jan. 1 to June 15, 2007. The promotion featured a boat giveaway at each
participating operating location.
"Manheim enjoys working with its customers to identify creative ways to
promote its vehicles like the 'Float Your Boat' campaign. These types
of efforts provide opportunities to showcase the customers' offerings
while helping to drive increased profitability," said Joann McKay,
Manheim executive director, customer relations and strategies.
About Manheim
Manheim is the world's leading provider of vehicle remarketing services.
Through its wholesale operating locations and array of technology
products, Manheim impacts every stage of a used vehicle's life cycle,
helping commercial sellers and automobile dealers realize the full value
of their vehicles.
The company's operating location services include reconditioning,
certification, inspections, dealer financing, transport, title
management and marshaling, among others. Manheim is also the leader in
vehicle remarketing technology, using its online tools to connect buyers
and sellers around the globe to the world's largest, most comprehensive
wholesale marketplace. In 2006, Manheim handled nearly 10 million used
vehicles - and sold more than 5 million - representing more than $58
billion in value.
Manheim's subsidiary companies provide value-added remarketing products
and services, including paintless dent removal (Dent Wizard), Auto Body
Repair, and salvage vehicle remarketing (Total Resource Auctions).
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