Toyota's 'Highway to the Future: Mobile Hybrid Experience' Puts You Behind the Wheel

Hybrid and Interactive Exhibits at the Iowa State Fair Gives Attendees Hands-

                           On Hybrid Experience

  WHAT:       Toyota is bringing a nationwide tour called "Highway to the
              Future: Mobile Hybrid Experience" to the Iowa State Fair on
              August 9-14, 2007.

              The hands-on "Highway to the Future: Mobile Hybrid Experience"
              is designed to provide attendees with the opportunity to
              experience Toyota's Hybrid Synergy Drive system, which is
              found in the Prius, Camry hybrid and Highlander hybrid
              vehicles, for themselves.

  WHAT ELSE:  There are four distinct interactive learning areas within the
              exhibit. "Alternative Fuels: Fueling the Future," identifies
              the differences in the various types of alternative fuels and
              how they are produced. "Environment and Resources: Small
              Steps, Big Difference" shows attendees what they can do to
              make a difference to the environment. The Prius Driving
              Experience simulates the current Hybrid Synergy Drive
              technology which allows visitors to interact with the system
              while on-screen instructions offer driving tips. The "Hybrid
              Technology: Not All Hybrids are Created Equal" exhibit gives
              visitors a better understanding of the various hybrid
              technology options on the market and how hybrids benefit the
              consumer and environment.

  WHEN:       August 9-14, 2007.  Exhibit hours are from 10:00 a.m. - 10:00
              p.m. daily.

  WHERE:      Iowa State Fairground, Des Moines, Iowa.

  VISUALS:    * Prius Driving Simulator

              * Interactive exhibits related to alternative fuels, hybrid
              technology and everyday eco-friendly activities

              * Spokesperson onsite available for interview opportunities

  MEDIA
  CONTACT:    Chris Waldmeir
              P2R Associates for Toyota
              (248) 504-9788 (cell)

PRNewswire -- Aug. 7