First Look Further Increases Dealer Efficiency by Integrating With Autobase Inc.

CHICAGO, Aug. 7, 2007 -- Pre-owned performance management and inventory optimization leader, First Look (http://www.driveyournumbers.com/) by INCISENT Technologies, today announced that its inventory management system will begin integrating with Autobase Sales Center(TM), further increasing dealer efficiency.

With this integration dealers can quickly enter appraisal and customer information into Autobase and easily access that information in their First Look solution. By uploading customer, vehicle and salesperson information automatically into First Look, managers are able to appraise vehicles already entered into Sales Center without having to re-enter information that has already been added.

"First Look dealers who use Autobase will experience significant time savings because of the integration," said Dave McGarry, senior vice president of product management for First Look. "Enabling managers to focus their efforts on customers instead of data entry is a win-win situation for everyone."

First Look has continued its rapid growth to more than 1,200 automotive franchises in 45 states across the United States by enabling leading dealers to achieve 30-70 percent pre-owned profitability increases. Its partnership with Autobase further establishes the First Look commitment to helping automotive dealers eliminate time and effort that is not critical to buying and selling.

"Unlike other integrations, which require a user to initiate the upload process, First Look integration continually checks the Sales Center Appraisal Log for valid entries and uploads them automatically," said John Hardacre, director of product for Autobase. "The result is less work for the salespeople and managers, allowing them to focus on the core areas of their business."

About First Look by INCISENT Technologies

First Look by INCISENT Technologies, is the leader in Pre-Owned Performance Management and Inventory Optimization. First Look is utilized by over 1,200 automotive franchises in 45 states across the United States. First Look solutions enable dealers' pre-owned operations to achieve unparalleled performance by empowering traditional managers to enhance their performance in each of the major pre-owned operations disciplines: closing appraisals, managing inventory to sell more cars, faster and more profitably and acquiring enough of the "best" vehicles to meet their market demand. For more information, please visit http://www.driveyournumbers.com/.

About Autobase, Inc.

Autobase, Inc. has specialized in providing the automotive retail market with premier Marketing and Sales Solutions since 1988. The rich history of this Indianapolis-based company, combined with their strong CRM reputation, comprehensive industry knowledge, and pioneering work in feature-rich technology, has long impacted the bottom line for aggressive dealers nationwide. Autobase is a Dominion Enterprises company.

  Media Contact:
  Jordan Rittenberry
  Edelman for First Look
  312-233-1226
  jordan.rittenberry@edelman.com