Chrysler Group Announces July 2007 U.S. Sales
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SEE ALSO: Chrysler Buyers Guide
SEE ALSO: Jeep Buyers Guide
SEE ALSO: Dodge Buyers Guide
-- Chrysler brand car sales rise 32 percent -- Sales for the Jeep(R) brand up 4 percent -- Jeep Wrangler sales increase 11 percent -- Jeep Compass has best month ever -- Dodge brand sales decrease primarily due to sell-down of Dodge Caravan and Grand Caravan -- Dealer inventory down by 17 percent or 95,335 units
AUBURN HILLS, Mich., Aug. 1 -- The Chrysler Group reported U.S. sales for July 2007 of 137,728 units; down 8 percent compared to July 2006 with 150,349 units sold. All sales figures are reported as unadjusted.
"Overall, the industry experienced softer sales in July than a year ago," said Darryl Jackson, Vice President - U.S. Sales. "With industry sales down over 12 percent, Chrysler Group market share improved."
"Our new Chrysler Lifetime Powertrain Warranty is receiving a very positive reaction from our dealers and customers," added Jackson. "We started to see an immediate impact of the announcement in the traffic it is driving to our dealers' showrooms."
The Chrysler Sebring sedan posted sales of 2,977 for July. With fluctuating gas prices, Chrysler Sebring gives buyers the choice of a fuel- efficient 2.4-liter four-cylinder World Engine on all models, including the Chrysler Sebring Limited edition.
The Jeep brand continued its fifth consecutive month of year-over-year sales gains in July, posting an increase of 4 percent over the previous year. This result was driven by the continued strong sales of Jeep Wrangler and Jeep Compass.
Jeep Wrangler and Wrangler Unlimited posted sales of 8,829 units, up 11 percent compared to July 2006 with 7,935 units sold. Posting its best month ever, the Jeep Compass finished July with sales of 2,591 units, up from July 2006 when the vehicle made its debut. Compass is a modern-styled vehicle that broadens the global appeal of the Jeep brand and achieves 30 miles per gallon or better in highway driving.
Dodge brand sales decreased 14 percent over last year primarily due to the sell-down of Dodge Caravan and Grand Caravan. The all-new 2008 Dodge Grand Caravan and Chrysler Town and Country minivans will begin arriving in dealerships in the third quarter.
"The Chrysler Group will extend its low-rate financing, plus additional bonus cash in August, with a 0% APR offering for 60 months on select models," said Michael Keegan, Vice President - Volume Planning and Sales Operations. "These great value packages have been well received by our customers over the recent months so we have decided to continue them. We will offer this in combination with the new Chrysler Lifetime Powertrain Warranty, a statement of confidence in the reliability of Chrysler products. It provides worry-free ownership for new Chrysler, Jeep(R) and Dodge owners as long as they own their vehicle."
Chrysler Group finished the month with 464,875 units of inventory, or a 81-day supply. Inventory is down by 17 percent compared to July 2006 when it was at 560,210 units.
"This is the lowest dealer inventory for Chrysler Group in the last four years," added Keegan.
DaimlerChrysler Corporation U.S. Sales Summary Thru July 2007
Month Sales DR % Vol %
Model Curr Yr Pr Yr Change Change
Sebring 5,515 1,205 377% 358%
300 9,009 10,637 -12% -15%
Crossfire 1,165 233 421% 400%
PT Cruiser 7,113 9,734 -24% -27%
Aspen 2,216 0 0% 0%
Pacifica 3,100 4,759 -32% -35%
Town & Country 6,513 11,556 -41% -44%
CHRYSLER BRAND 34,631 38,124 -5% -9%
Compass 2,591 707 282% 266%
Patriot 3,317 0 0% 0%
Wrangler 8,829 7,935 16% 11%
Liberty 6,534 9,702 -30% -33%
Grand Cherokee 10,101 10,124 4% 0%
Commander 5,983 7,363 -15% -19%
JEEP BRAND 37,355 35,831 9% 4%
Neon 0 361 -100% -100%
Caliber 5,305 7,187 -23% -26%
Stratus 0 630 -100% -100%
Avenger 4,213 0 0% 0%
Charger 6,407 8,074 -17% -21%
Viper 74 138 -44% -46%
Magnum 1,639 1,718 -1% -5%
Dakota 3,413 7,468 -52% -54%
Ram P/U 29,312 32,793 -7% -11%
Caravan 6,945 12,804 -43% -46%
Durango 2,472 3,341 -23% -26%
Nitro 4,602 0 0% 0%
Sprinter 1,360 1,880 -25% -28%
DODGE BRAND 65,742 76,394 -10% -14%
TOTAL CHRYSLER GROUP 137,728 150,349 -5% -8%
TOTAL CG CAR 33,041 29,268 18% 13%
TOTAL CG TRUCK 104,687 121,081 -10% -14%
Selling Days 24 25
DaimlerChrysler Corporation U.S. Sales Summary Thru July 2007
Sales CYTD DR % Vol %
Model Curr Yr Pr Yr Change Change
Sebring 54,561 43,874 24% 24%
300 72,004 83,772 -15% -14%
Crossfire 7,417 5,454 35% 36%
PT Cruiser 60,305 79,887 -25% -25%
Aspen 14,994 0 0% 0%
Pacifica 35,463 47,227 -25% -25%
Town & Country 81,615 100,443 -19% -19%
CHRYSLER BRAND 326,359 360,657 -10% -10%
Compass 24,796 707 3388% 3407%
Patriot 18,286 0 0% 0%
Wrangler 74,480 43,200 71% 72%
Liberty 56,648 79,808 -29% -29%
Grand Cherokee 70,562 82,995 -15% -15%
Commander 39,725 47,037 -16% -16%
JEEP BRAND 284,497 253,747 11% 12%
Neon 0 16,742 -100% -100%
Caliber 64,684 50,881 26% 27%
Stratus 1,478 49,194 -97% -97%
Avenger 44,841 0 0% 0%
Charger 72,379 67,079 7% 8%
Viper 323 881 -64% -63%
Magnum 17,627 23,731 -26% -26%
Dakota 32,568 47,965 -32% -32%
Ram P/U 214,569 215,967 -1% -1%
Caravan 110,507 138,617 -21% -20%
Durango 31,377 42,212 -26% -26%
Nitro 41,814 0 0% 0%
Sprinter 7,798 12,222 -37% -36%
DODGE BRAND 639,965 665,491 -4% -4%
TOTAL CHRYSLER GROUP 1,250,821 1,279,895 -3% -2%
TOTAL CG CAR 326,260 325,795 0% 0%
TOTAL CG TRUCK 924,561 954,100 -4% -3%
Selling Days 178 177