Dale Jarrett Racing Adventure Announces Another Profitable Quarter

NEWTON, N.C., July 27 -- Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: DJRT) a "Full Throttle" lifetime experience company, has announced today that four out of the company's last five quarters have been profitable.

"With profitability comes the opportunity to upgrade the show itself. Over the last few months we have added new suits, helmets, HANS safety devices, timing equipment, new trailers, a new road tractor and a new state of the art DVD product, all of which elevate the experience for our guests" said Tim Shannon, President and CEO.

"We are expecting 2007 to be our second profitable year in a row, with earnings of at least a penny a share and 2008 to be an even better year, with earnings of two to three cents a share," added Tim Shannon.

The Dale Jarrett Racing Adventure provides lifetime experiences with all of the drama, thrills and excitement of driving your own authentic NASCAR Nextel Cup race car on a nationally renowned Superspeedway. We call it Full Throttle Living. The company reserves various dates during the year at NASCAR tracks across the country offering customers the option of purchasing packages ranging from a 3-lap ride to an 80-lap adventure weekend. Participants can achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass and draft with other students. In order to reach these speeds safely an instructional session is provided to acquaint the student with the racecar, safety precautions and the proper groove of the racetrack. DJRT was founded in 1998 and its shareholders include NASCAR Champions Dale and Ned Jarrett, as well as Dale's brother Glenn, Dale's son Jason, NASCAR driver Joe Nemechek and Green Bay Packers quarterback Brett Favre. Additional information is available by visiting www.RacingAdventure.com

Investor Contact: Tim Shannon 1-888-GO-RACE-1 (1-888-467-2231)

This press release may contain forward-looking statements within the meaning of the Private Litigation Reform Act of 1995. Such forward-looking statements, particularly as related to the business plans of Dale Jarrett Racing Adventure, Inc. to gain market acceptance, are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the company's expectations and estimates.