AutoTrader.com Enhances Promotional Programs with MLB’s Atlanta Braves and Los Angeles Angels of Anaheim

ATLANTA--AutoTrader.com, the ultimate automotive marketplace, today announced two local promotional enhancements to complement its season-long sponsorship of Major League Baseball’s Atlanta Braves and Los Angeles Angels of Anaheim to generate additional interaction with each team’s local fan base. Both programs will encourage fans to visit a website, jointly run by AutoTrader.com and the team, to register for a sweepstakes which will culminate with an on-field, grand prize presentation to the winners during one of the final home games of the season for each respective team.

Through September 16, AutoTrader.com and the Atlanta Braves are driving its fans to www.Braves.com/win to register for a sweepstakes and a chance to win a grand prize, one-of-a-kind, customized Braves Chevrolet Tahoe LS—featuring an interior dashboard signed by select members of the 2007 Atlanta Braves—along with season tickets and a parking pass. The grand prize presentation will be awarded on the field during the Braves game September 22 at Turner Field. Fans who visit Braves.com/win will also have the chance to win weekly prizes by playing an online version of the popular in-stadium AutoTrader.com Turn2 game. The live stadium version of the game challenges fans—who play not only to win a MasterCard gift card of up to $50 for themselves, but also to win for all fans sitting in the same row—by pitting their quick intellectual reflexes against the Turner Field jumbotron scoreboard in a memory, card-matching game. Atlanta Braves manager, Bobby Cox, is featured in the online version of the game and lends both encouraging remarks and critical suggestions based on each contestant’s performance during the game. Cox and broadcast play-by-play man, Chip Caray, will help support the online sweepstakes through a series of local television spots and radio ads that will run throughout the duration of the promotion.

In similar fashion, AutoTrader.com and the Los Angeles Angels of Anaheim have joined forces to drive fans to www.Angelsbaseball.com/win for the AutoTrader.com Ultimate Fantasy Giveaway, a sweepstakes that will run August 6 through September 16. The grand prize winner will be awarded their choice of one of three baseball fantasy packages during an on-field ceremony at Angel Stadium September 21. The winner will select from either a Fantasy Camp Package, which includes private instruction, batting practice, a personalized jersey and tickets to several games; a Half-season Ticket Package, which includes a dugout suite with catering, a personalized jersey and the opportunity to throw out the “first pitch” at a select game; or a package which provides the opportunity to host 36 friends at a select Angels game, including a bus to the game, a catered party, a meet and greet with the Angels players and a personalized jersey. The sweepstakes will be supported with traditional and online media, including live radio, promotional television spots and in-game stadium television features.

“AutoTrader.com’s partnerships with the Atlanta Braves and the Los Angeles Angels of Anaheim provide us with a means to weave ourselves into the fabric of these local communities,” said Don Dixon, director of promotions and sponsorships, AutoTrader.com. “For Braves and Angels fans alike, these promotional programs reinforce the notion AutoTrader.com is the best place in their town to find the right car for them.”

The 2007 baseball season marks the second consecutive year AutoTrader.com has partnered with Major League Baseball. This year’s roster of AutoTrader.com partner teams includes the New York Yankees, Chicago Cubs, Texas Rangers, Philadelphia Phillies, Atlanta Braves and the Los Angeles Angels of Anaheim. Each fully-activated partnership includes several of the following elements: team radio advertising, electronic or static stadium signage, scoreboard and on-line consumer promotional programs with media support and customized, in-game features.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 13 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.