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Harley-Davidson Announces 2007 Second Quarter Results

2008 Model Motorcycles Introduced

MILWAUKEE, July 19 -- Harley-Davidson, Inc. today announced its results for the second quarter ended July 1, 2007. Revenue for the quarter was $1.62 billion compared to $1.38 billion in the year ago quarter, a 17.7 percent increase. Net income for the quarter was $290.5 million compared to $243.4 million, an increase of 19.3 percent over the second quarter of 2006. Second quarter diluted earnings per share (EPS) were $1.14, a 25.3 percent increase compared to last year's $0.91. During the second quarter the Company repurchased $429.9 million of its common stock.

"During the second quarter, we shipped 95,117 Harley-Davidson(R) motorcycles to our dealers around the world, driving strong financial results," said Jim Ziemer, Chief Executive Officer of Harley-Davidson, Inc. "On the retail side of the business, our dealers' sales were down 1.2 percent worldwide during the quarter, with U.S. dealers' sales down 5.5 percent and international retail sales growing at double digit rates. Retail sales in every major country in Europe were up during the quarter, resulting in 13.7 percent growth in total European sales. Japan, Canada, and all other international markets grew at a combined rate of 13.4 percent," he said.

"Last week at our annual dealer meeting in Nashville, Tennessee, we introduced our new line of 2008 models including the spectacular, limited edition 105th Anniversary motorcycles. A new Dyna Fat Bob(TM) motorcycle, along with the ground-breaking new Rocker(TM) and the Rocker(TM) C models, completely redefine the custom motorcycle category. And to top that off, we unveiled significant new features for our touring motorcycles, a major power increase for the VRSC(TM) models, and the first liquid-cooled Buell(R) motorcycle, the 1125R. Products like these reaffirm our heavyweight category leadership," said Ziemer.

The Company expects to ship between 91,000 and 95,000 Harley-Davidson motorcycles during the third quarter of 2007. For the full year of 2007, Harley-Davidson continues to expect EPS growth in the range of 4 - 6 percent compared to 2006 based on moderate revenue growth, lower operating margin, and the benefits of our strong free cash flow. Looking ahead to 2008 and 2009, the Company expects solid revenue growth, operating margin improvement and the continued benefits of strong free cash flow to drive EPS growth in the range of 11 - 17 percent.

"While we remain comfortable with this guidance, U.S. retail sales of Harley-Davidson motorcycles in the first half of the year have not met our expectations. As a result, we will continue to closely monitor the retail environment and regularly assess our planned wholesale shipments throughout the remainder of 2007," said Ziemer.

Motorcycles and Related Products Segment - Second Quarter Results

Revenue from Harley-Davidson motorcycles was $1.25 billion, an increase of $226.4 million or 22.0 percent versus the same period last year. Shipments of Harley-Davidson motorcycles totaled 95,117 units, an increase of 15,321 units or 19.2 percent compared to last year's second quarter.

Revenue from Parts and Accessories (P&A), which consists of Genuine Motor Parts and Genuine Motor Accessories, totaled $263.4 million, an increase of $11.7 million or 4.6 percent over the year-ago quarter. Revenue from General Merchandise, which consists of MotorClothes(R) apparel and collectibles, totaled $72.7 million, an increase of $5.6 million or 8.4 percent over the year-ago quarter.

Gross margin for the second quarter of 2007 was 37.4 percent of revenue compared to 37.5 percent for the second quarter last year. Second quarter operating margin increased to 23.8 percent from 23.6 percent in the second quarter of 2006.

Motorcycle Retail Sales Data

During the second quarter, worldwide retail sales of Harley-Davidson motorcycles decreased 1.2 percent compared to the prior year second quarter. In the U.S., retail sales of Harley-Davidson motorcycles decreased 5.5 percent for the quarter. The heavyweight motorcycle market in the U.S. decreased 6.2 percent for the same period. Retail sales of Harley-Davidson motorcycles grew 13.6 percent in international markets during the second quarter of 2007 compared to the second quarter of 2006. Second quarter retail sales increased 13.7 percent in Europe; Canada was up 9.9 percent; and Japan was up 5.2 percent. All other international markets combined were up 27.4 percent.

  Data is listed in the accompanying tables.

  Financial Services Segment

Harley-Davidson Financial Services (HDFS) reported second quarter operating income of $65.2 million, an increase of $9.0 million or 15.9 percent compared to the year-ago quarter. The increase is primarily due to a higher securitization gain, increased net interest income and growth in fee income.

Income Tax Rate

The Company's second quarter effective income tax rate was 35.5 percent compared to 36.0 percent in the same quarter last year. This decrease primarily reflects the reinstatement of the federal research and development tax credit.

Harley-Davidson, Inc. - Six Month Results

For the first six months of 2007, revenue totaled $2.80 billion, a 5.1 percent increase over the year-ago period. Earnings per share were $1.89, an increase of 6.8 percent compared to the same period last year.

Through the first six months of this year, shipments of Harley-Davidson motorcycles were 162,878 units, a 2.2 percent increase compared to last year's 159,302 units. Harley-Davidson motorcycle revenue was $2.15 billion, up 5.4 percent compared to last year's $2.04 billion. P&A revenue totaled $451.6 million, a 3.9 percent increase over last year's $434.7 million. General Merchandise revenue totaled $148.8 million, a 9.7 percent increase compared to $135.6 million during the same period in 2006.

HDFS operating income was $124.1 million, a 15.1 percent increase over last year's $107.9 million.

Cash Flow

Cash and marketable securities totaled $723.4 million as of July 1, 2007. Cash flow from operations was $1.06 billion, and capital expenditures were $86.0 million during the first six months of 2007. For the full year of 2007, capital expenditures are expected to be between $300 million and $325 million.

Stock Repurchase

The Company repurchased 6.7 million shares of its common stock at a cost of $429.9 million during the second quarter of 2007. On July 1, 2007, the Company had 251.2 million shares of common stock outstanding.

As of July 1, 2007, there are 15.2 million shares remaining on a board- approved share repurchase authorization. An additional board-approved share repurchase authorization is in place to offset option exercises.

Company Background

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles. Harley- Davidson Financial Services provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and their retail customers.

                            Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Income
                                 (Unaudited)
                   (In thousands, except per share amounts)

                                Three months ended       Six months ended
                               July 1,     June 25,    July 1,     June 25,
                                2007        2006        2007        2006

  Net revenue                $1,620,218  $1,377,047  $2,799,093  $2,662,137
  Gross profit                  605,167     516,326   1,028,213   1,009,540
  Operating expenses            218,812     191,358     406,444     372,260
    Operating income from
     motorcycles & related
     products                   386,355     324,968     621,769     637,280

  Financial services income     112,330      98,567     221,493     194,468
  Financial services expense     47,121      42,310      97,347      86,580
  Operating income from
   financial services            65,209      56,257     124,146     107,888

  Corporate expenses              6,532       6,751      11,471      11,508
  Total operating income        445,032     374,474     734,444     733,660
  Investment income and
   other, net                     5,335       5,885      14,079      13,202
  Income before provision
   for income taxes             450,367     380,359     748,523     746,862
  Provision for income taxes    159,877     136,929     265,723     268,869
  Net income                   $290,490    $243,430    $482,800    $477,993

  Earnings per common share:
    Basic                         $1.15       $0.91       $1.89       $1.77
    Diluted                       $1.14       $0.91       $1.89       $1.77

  Weighted-average common
   shares:
    Basic                       253,155     267,487     255,240     270,133
    Diluted                     254,017     268,130     256,087     270,783

  Cash dividends per common
   share                          $0.25       $0.21       $0.46       $0.39

                            Harley-Davidson, Inc.
                    Condensed Consolidated Balance Sheets
                               (In thousands)

                                        (Unaudited)             (Unaudited)
                                          July 1,   December 31,  June 25,
                                           2007        2006        2006

  ASSETS
  Current Assets:
      Cash and cash equivalents           $416,084    $238,397    $391,967
      Marketable securities                307,347     658,133     612,508
      Accounts receivable, net             163,369     143,049     150,526
      Finance receivables held for sale    381,927     547,106     233,167
      Finance receivables held for
       investment, net                   1,318,025   1,554,260   1,101,587
      Inventories                          344,969     287,798     292,757
      Other current assets                 122,342     121,890     114,613
  Total current assets                   3,054,063   3,550,633   2,897,125

  Finance receivables held for
   investment, net                         817,027     725,957     678,938
  Other long-term assets                 1,250,504   1,255,560   1,467,266
                                        $5,121,594  $5,532,150  $5,043,329

  LIABILITIES AND SHAREHOLDERS' EQUITY
  Current liabilities:
      Accounts payable & accrued
       liabilities                        $872,283    $763,186    $739,510
      Current portion of finance debt      204,817     832,491      34,605
  Total current liabilities              1,077,100   1,595,677     774,115

  Finance debt                             975,000     870,000   1,000,000
  Postretirement healthcare benefits       205,767     201,126      67,801
  Other long-term liabilities              205,883     108,610     233,580

  Total shareholders' equity             2,657,844   2,756,737   2,967,833
                                        $5,121,594  $5,532,150  $5,043,329

  * The Company's adoption of Financial Accounting Standards Board
  Interpretation No. 48 (FIN 48) effective 1/1/07 resulted in a decrease to
  shareholders' equity of $16.1 million.

                            Harley-Davidson, Inc.
               Condensed Consolidated Statements of Cash Flows
                                 (Unaudited)
                                (In thousands)

                                                     Six months ended
                                                July 1,          June 25,
                                                  2007              2006

  Net cash provided by operating
   activities                                  $1,062,455         $825,619

  Cash flows from investing activities:
    Capital expenditures                          (86,016)         (89,124)
    Finance receivables held for
     investment, net                              (70,128)         (54,485)
    Collection of retained
     securitization interests                      43,241           26,227
    Net change in marketable securities           352,477          293,623
    Other, net                                      3,582            1,719
  Net cash provided by investing
   activities                                     243,156          177,960

  Cash flows from financing activities:
    Net decrease in finance-credit
      facilities and commercial paper            (535,990)        (161,437)
    Dividends                                    (116,650)        (104,494)
    Purchase of common stock for
     treasury                                    (491,103)        (499,543)
    Excess tax benefits from share-
     based payments                                 2,932            1,547
    Issuance of common stock under
     employee stock option plans                   20,621            8,176
  Net cash used by financing activities        (1,120,190)        (755,751)

  Effect of exchange rate changes on
   cash and cash equivalents                       (7,734)           3,164

  Net increase in cash and cash
   equivalents                                    177,687          250,992

  Cash and cash equivalents:
    At beginning of period                        238,397          140,975
    At end of period                             $416,084         $391,967

                         Net Revenue and Motorcycle
                                Shipment Data
                                 (Unaudited)

                               Three months ended       Six months ended
                              July 1,     June 25,    July 1,     June 25,
                                2007        2006        2007        2006
  NET REVENUE (in thousands)
  Harley-Davidson(R)
   motorcycles               $1,254,163  $1,027,800  $2,145,681  $2,036,342
  Buell(R) motorcycles           28,613      29,347      50,268      53,403
  Parts & Accessories           263,373     251,703     451,608     434,652
  General Merchandise            72,714      67,071     148,826     135,622
  Other                           1,355       1,126       2,710       2,118
                             $1,620,218  $1,377,047  $2,799,093  $2,662,137

  HARLEY-DAVIDSON UNITS
  Motorcycle shipments:
    United States                67,951      58,052     116,691     118,322
    Export                       27,166      21,744      46,187      40,980
  Total                          95,117      79,796     162,878     159,302

  Motorcycle product mix:
    Touring                      34,671      27,336      56,473      54,873
    Custom                       39,320      36,714      70,088      72,508
    Sportster(R)                 21,126      15,746      36,317      31,921
  Total                          95,117      79,796     162,878     159,302

  BUELL UNITS
  Motorcycle shipments:
    Buell                         3,179       3,539       5,737       6,576

               Retail Sales of Harley-Davidson Motorcycles
                       Year to Date June 30, 2007

                                                              2007    2006

  United States                                            145,282  154,041
  Europe*                                                   24,293   20,635
  Japan                                                      6,220    6,217
  Canada                                                     9,578    8,646
  All other markets                                          9,063    7,406

  Total Retail Sales of Harley-
   Davidson Motorcycles                                    194,436  196,945

  Data Source (subject to update)
  Data source for all 2006 and 2007 retail sales figures shown above is
  sales warranty and registration information provided by Harley-Davidson
  dealers and compiled by the Company.  The Company must rely on information
  that its dealers supply concerning ret

  Only Harley-Davidson(R) motorcycles are included in the Harley-Davidson
  Motorcycle Sales data.

  *Data for Europe include Austria, Belgium, Denmark, Finland, France,
  Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
  Switzerland, and the United Kingdom

                         Heavyweight Market Data
                      Data Through Month Indicated

                                                              2007     2006

  United States(1) (June)                                  307,755  321,839
  Europe(2) (May)                                          205,041  195,529

  (1) - United States industry data includes 651+cc models, derived from
  submission of motorcycle retail sales by each major manufacturer to an
  independent third party.

  (2) - Europe data includes Austria, Belgium, Denmark, Finland, France,
  Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
  Switzerland, and the United Kingdom.  Industry retail motorcycle
  registration data includes 651+cc models, derived from information
   provided by Giral S.A., an independent agency.

FCMN Contact: travis.thatcher@harley-davidson.com