Volkswagen Credit Selects ChannelNet to Deploy Integrated Marketing Solution Utilizing Personalized Interactive Microsites

MILL VALLEY, Calif.--ChannelNet announced today that they have been selected by Volkswagen Credit to develop a web-based marketing solution which will provide a highly personalized experience for their end-of-lease consumers. ChannelNet’s Personalized Lease End Microsite solution received top honors in the 2006 Interactive Media Awards and has been deployed by multiple OEM captive finance companies over the past 18 months with impressive results. The project will launch in the fourth quarter of 2007.

Using their award-winning SiteBuilder technology, ChannelNet will deploy an integrated network of personalized websites which are designed to guide Volkswagen Credit consumers through a seamless end-of-lease process. Volkswagen Credit’s primary goal is to re-engage customers nearing the end of their lease terms, to both increase sales and reduce costs associated with retaining their lessee customer base. “Providing each of our consumers with a highly personalized on-line experience that is available to them 24/7 is one of the means that Volkswagen Credit will use to maximize customer retention, promote our brand, and enhance overall customer satisfaction,” states Kevin Kelly, President and CEO of Volkswagen Credit.

The process provides each Volkswagen Credit lease-end consumer with a unique site to which they are directed via existing direct mail and email campaigns. Once engaged, the process will draw on lease information from Volkswagen Credit’s database, vehicle specifications and individual customer input in order to customize web content and target messaging. The solution is also designed to help sell new vehicles by generating qualified leads for dealers and promote complimentary products and services. Additionally, it will allow Volkswagen Credit to collect critical information regarding the customers' future intent.

“The results being achieved by other ChannelNet clients who are deploying our lease end solution speak for themselves,” notes Paula Tompkins, President and CEO of ChannelNet. “We have seen response rates as high as 50% and conversion uplift of up to 28%. Essentially, this solution will allow Volkswagen Credit to communicate directly with its customers at the most critical juncture of their lifecycle without requiring excessive manpower or expense. ChannelNet’s real strength is in helping companies like Volkswagen Credit drive innovation and cost reduction by re-engineering sales and service processes with web-based solutions.”

About ChannelNet

For 22 years ChannelNet has been a market leader in utilizing interactive technology to market and sell automobiles. ChannelNet is a full-service company that creates multichannel marketing solutions to help large corporations sell complex products and services by seamlessly integrating the web with traditional sales channels. The company's solutions include interconnected corporate, brand, and sales channel websites, personalized micro sites, guided selling tools and communications portals. For further information go to www.channelnet.com.