PRIMEDIA Automotive Digital Names Scott Cuzzo Regional Sales Manager for Dealer Ad Sales

IRVINE, Calif.--PRIMEDIA Automotive Digital, PRIMEDIA’s portfolio of more than 60 leading automotive Web sites, today announced that Scott Cuzzo will serve as regional sales manager for the group’s new Dealer Sales Division. Mr. Cuzzo will report to Bryan Reidy, vice president of the division.

PRIMEDIA Automotive Digital created the Dealer Sales Division to meet the needs of dealers and dealer groups that are increasingly moving their advertising budgets to the Internet to generate leads and capture a greater share of in-market buyers, or those consumers who are in the market for a new or used vehicle. The division enables dealers to advertise new and used car inventory directly on the websites of some of PRIMEDIA’s most popular automotive destinations, including MotorTrend.com, AutomobileMag.com and Automotive.com.

“Scott comes to the Dealer Sales division with extensive background in consultative sales and process improvement, especially in the automotive space,” said Reidy. “As we continue to bring interactive advertising opportunities direct to dealers throughout the country, we will look to him to provide sales leadership, strategic thinking and effective process improvement for dealers and dealer groups alike.”

Mr. Cuzzo has more than 15 years of experience in advertising sales, as well as an understanding of the day-to-day activities and challenges that car dealers face. His chief responsibilities will include growing the Dealer Sales division by introducing solutions at the Dealer Group level.

Prior to joining the Dealer Sales Division, Mr. Cuzzo served as National Accounts Manager for over six years with Who’s Calling, Inc., a leading provider of marketing ROI solutions used by businesses to optimize the performance of their advertising investments. Mr. Cuzzo helped large dealer groups and OEMs use Who’s Calling technology to identify leads and track the online or traditional advertisement that produced it. Prior to his tenure with Who’s Calling, Cuzzo was New Business Strategies Manager for Freedom Interactive Newspapers.

Mr. Cuzzo will be based in PRIMEDIA’s Irvine, California offices.

About PRIMEDIA Automotive Digital

PRIMEDIA Automotive Digital consists of more than 60 Web sites for its automotive enthusiast titles and the Primedia In-Market Network, each with their own unique content and dedicated editorial staff. The PRIMEDIA In-Market Network of sites focuses on serving the active auto buyer and includes Automobilemag.com, Automotive.com, IntelliChoice.com, and MotorTrend.com. PRIMEDIA Automotive Digital is one of the largest in the automotive category according to a March 2007 comScore MediaMetric report. PRIMEDIA also boasts the largest online automotive enthusiast network. The group reaches more than 11 million unique visitors and generates over 75 million page views each month according to Nielsen//NetRatings SiteCensus.