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AutoTrader.com Launches New Site for its Dealer Customers

ATLANTA--AutoTrader.com, the ultimate automotive marketplace, today unveiled a redesign in look and functionality of "AutoTrader.com for Dealers," the website dealer customers use to manage their inventory and AutoTrader.com account.

The new and innovative dealer system allows dealers to efficiently and effectively merchandise their dealership, manage their inventory and research the market and their competition.

Here are the highlights of several of the new features:

  • Dashboard – A visual inventory overview, consisting of tools and performance metrics for vehicles. Provides an immediate, up-to-date snapshot of dealer's inventory, leads, most-searched vehicles and also alerts dealers to critical areas requiring their attention.
  • Inventory List – Includes vehicle thumbnail photos and new dynamic filters which quickly allow dealers to find the vehicles they're looking for in their inventory.
  • Vehicles – Access, add or update vehicle listings almost anywhere on the site. Vehicle details can be edited in a simple, single page view.
  • Market Comparison – Dealers can define their marketplace by radius and research and compare their competition's vehicles to their own.
  • Multimedia – Dealers can upload photos into a staging area and may later connect the photos to their vehicles.
  • Photo Management System – Vehicle photos can be batch or individually uploaded from the user's computer or multimedia section and may be rearranged with a simple drag and drop function.
  • Advertising Products – Can manage dealership merchandising, including dealership messaging, graphics and photos.
  • Prospects – Places leads closer to the dealer, by category, allowing users to quickly identify and act on valuable AutoTrader.com generated leads.

"We placed ourselves in the shoes of our dealer customers as we designed the new AutoTrader.com for Dealers site,” said Jim Franchi, vice president of product management, AutoTrader.com. “Our primary objective was to create an intuitive structure that set our dealer customers up for success by offering more flexibility and more resources to produce quality listings and set competitive prices.”

The new and improved capabilities of AutoTrader.com for Dealers are available to all new and current subscription dealer customers at dealers.AutoTrader.com.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 13 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online -- dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.